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York Ice Trail 2024 Sponsorship Pack

We are pleased to announce the next York Ice Trail will take place on Saturday 3rd & Sunday 4th February 2024

Never seen the York Ice Trail? Check out the video below to give you a flavour of what you are missing.

We welcomed over 40,000 visitors to York City Centre on Saturday 4th & 5th March 2023 to explore our stunning city and search for 38 magnificent ice sculptures.

#yorkicetrail #loveyork #visityork

Our event PR reaches over 14.6 million, worth an estimated £500,000. It is well received and covered by many national news outlets including BBC, Daily Telegraph, Living North and Yorkshire Post as well as regionally. Our event webpages receive over 65,000 views plus over 22,000 downloads of the trail map. The event achieved over 435,000 impressions through social media, and 14,000 pieces of engagement.

The York Ice Trail exists to:

  • Create a free event for the city, appealing to York Resident's, Students and Visitors
  • Move the audience around the city to areas of York they may never have been/ experienced before
  • Boost the local economy through spending in local businesses
  • Encourage repeat visits to the city after the event.

The event is not only popular with visitors but we also welcome local residents with an almost 50/50 split. The average party size visiting was 3, with 37% of visitors coming from the city of York and 47% from elsewhere in Yorkshire. 85% also enjoyed visiting Cafe/Bar/Restaurant, with 82% shopping.

Being part of York Ice Trail is not only fun & creative, but can also increase footfall to your business guaranteeing a large audience for you to engage with. If you are looking for a different marketing opportunity that attracts thousands, this is the event for you.

Sculpture Sponsorship 2024

If your business would like to join the trail please check out the sponsorship packages available below. We have three packages for you to choose from; Bronze, Silver or Gold. The only difference between the packages is the size/ detail of the sculpture you choose. We work with you to help choose the right sculpture and ensure you get the most out of taking part.

2024 Theme: City of Dreams

Dream big, and let your creativity run wild inventing magical, fictional, and spectacular masterpieces which turn York into ‘The City of Dreams’. The scope of this theme is limited only by your imagination.

All packages include:

  • A choice of stunning Ice Sculpture design. Two identical bespoke sculptures are made, allowing a fresh sculpture to be available for each day of the trail no matter the weather!
  • Your company logo contained within the sculpture base
  • The sculpture can be positioned in a location useful to your business*
  • Inclusion in over 25,000 printed York Ice Trail maps. These will be distributed at the Visitor Information Centre, York Park and Rides, Railway Station, Coach parks and businesses within the city. As well as digitally on the visityork.org website
  • You will be included as a sculpture sponsor in all our promotional activity for the event, including social media

* Final decisions on all designs and placements will be made by the discretion of the Make It York team. All sculptures will be placed on raised pallets at ground level, unless specified.

Bronze Package £1,800+ vat

For the Bronze package, you would receive an ice sculpture carved from one block of ice and displayed on an ice base with your logo inside. For these sculptures, one solid block of ice is used and do not need sections of ice to be fused together. This is the standard/ most popular sculpture package in the trail.

Example of Bronze Package Sculptures, 1 block of ice, 1 day to create. (one block of ice 1m x 50cm x 25cm)

Silver Package £2,400+vat

For the Silver Package, sculptures would be made fusing multiple sections of ice together to create a more complex ice sculpture. These sculptures will be larger and take twice as long to create than the Bronze package sculptures. Silver sculptures will be heavy on detail, creating something even more impressive in detail, as well as size.

Example of Silver Package Sculptures, 2 blocks of ice, 2 days to create. (one block of ice 1m x 50cm x 25cm)

Gold Package £3,200+vat

For the Gold Package, almost half a tonne of ice is used to create something truly breath taking. These sculptures are much larger than both the Silver and Bronze packages. One of these huge sculptures will take two sculptors 2 to 3 days in a freezer to create. If you’re looking for something huge and detail orientated the Gold package is for you. These pieces will be approx. 1m wide x 2m tall.

Example of Gold Package Sculptures, 4 blocks of ice, 2-3 days to create. (one block of ice 1m x 50cm x 25cm)

We work closely with all sponsors to ensure we do not have duplicate or similar sculptures in the trail. Items can be placed inside, photo opportunities created - almost anything is possible! We love to create a wide variety of sculptures that the public enjoy.

Themed Area Opportunity

We have an opportunity for one additional themed area on the trail. We have seen a huge success at Middleton's York over the past four years. This is an opportunity to pull out all the stops, and go that extra mile. If you are looking to increase your business visibility, engagement and have a suitable outdoor space - talk to us today about being a Themed Area. To be considered as a themed area you would need to have a minimum of 3 sculptures, commit to added something extra to the trail and visitor experience. You are welcome to include additional paid for activity as well as free activities. By having a Themed Area you will receive a dedicated pull out on the inside of the Ice Trail Map, and additional inclusion in PR. Guaranteeing additional footfall into your business. Please get in touch by June 2023 in order to be considered. Middleton's welcomed over 10,000 visitors to their site in 2023, increasing lingering time, brand awareness and taking additional sales on the day for Food & Drink as an example.

Themed Area: Magic Mythology at Middleton's York 2023

Next steps

  1. Complete online Booking Form
  2. Make a deposit payment of 50% at the time of booking
  3. Submit assets (URL, social tags, high res logo)
  4. Discuss sculpture design ideas & placement
  5. Make final payment (November 2023)

Timeline

  • Sculpture designs finalised - October 2023
  • Final payment made - November 2023
  • Event - Saturday 3rd & Sunday 4th February 2024

What ice sculpture would you have?

If you are interested in being involved in the York Ice Trail 2024 or have any questions please get in touch:

Sales@makeityork.com

Created By
Faye Davis
Appreciate