Communication Practices for Agricultural and Life Sciences is a course that is offered within the Department of Agricultural Leadership, Education, & Communication at the University of Florida. This course is designed to expose students to a variety of writing, desktop layout, and design assignments that mimic the “real world” of agricultural communication. The goal is to broaden your experience and move you as close as possible to the professional level by stretching you to learn more and apply yourselves.
Students in pairs branched out to work with scientists within the College of Agricultural and Life Sciences to complete their projects. They conducted interviews, took photos and video. This semester students worked with Dr. Matt Benge and UF (IFAS) Program Development & Evaluation Center (PDEC) to create their photo essay projects. Coley Hingson and his partner William Weldon worked with Dr. Kevin Folta, a IFAS horticultural scientist. They intended to grow real world opportunities in agricultural education and communication by showcasing Folta research on Streaming Science. Streaming Science is designed to introduce the public to real-world scientists and science topics that impact your everyday life! The goal of these projects is to increase awareness of IFAS, extension, and research in the Environmental Horticulture Department.
The course planted in the minds of the students “How can we as science communicators and leaders utilize photography, graphic design, and writing to educate online audiences about IFAS, Extension, and research in the Environmental Horticulture department?” This question sets the roots for the entire semester. By the end of this course students should be able to write effectively in business, promotional, and informational contexts, create print and digital materials and have an understanding in communicating information tailored to the needs and expectations of target audiences.
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