Concept to Execution club design | brand id | illustration | photography | social media | marketing | video production | creative direction

j morgan communications

Nightclub Concept and Design; Branding and Packaging; Marketing and Social Media


The Afterhours Clubs


Gorg-o-mish Afterhours Club - Established 2003 - 695 Smithe Street, Vancouver BC
Gorg-o-mish [Serotonin]; Fall 2002 and completed Fall 2003. Bottom right shows space before building.

Gorgomish (695 Smithe St., Vancouver, BC opened 2002) Licensed, financed, designed and project managed construction from start to finish. Designed functional layout and interior design and decoration of this 3500 sq.ft. Afterhours nightclub. This club has been a Vancouver institution for over 15 years and shows no sign of slowing down.

Serotonin / Encore

Serotonin /Encore Afterhours Club - Established 2014 - 1058 Granville St, Vancouver, BC
Venue Design, Sound Design, Interior Design, Bar Management, Staffing, Training, Social Media, Promotion, Project Management, Construction Management, Bookkeeping, Capital Acquisition and Licensing, Legal & Accounting Practices and Partnerships; Special and Branded Event Promotion Licensing and Management,
Lighting and Audio System Design, Customer Relations, Corporate Communications, Strategic Partnerships, Visuals, Team Management, Forecasting and Trend Analysis; Talent Acquisition, Wrangling, Development and Management, DJ Booking, DJing.
club flyer design
Event Flyers, Web Graphics, Video Segments, Signage, Social Media, Video Editing, Audio Programming, Event and DJ Booking, Management, Marketing, PR, Strategic Relationships, Branding, Photography, Illustration and Copywriting, Brand ID, Hosting and Sound Curation.

serotonin / Encore (1058 Granville Street, Vancouver, BC) currently being renovated. Licensed, financed, designed and project managed construction from start to finish. Designed functional layout and interior spaces, furnishings, palettes, lighting, decoration, commission of original artworks and digital user experience elements of this 5000 sq.ft. Afterhours nightclub in the heart of the Granville Entertainment Zone. This club first opened under the name Serotonin in 2012 before re-opening as Encore in 2014.

As a nightclub developer for more than 15 years, Jasper has been on the frontlines of the Downtown Vancouver Hospitality industry for some time and has developed a long list of new restaurant and nightclub brands and produced a wide variety of design work supporting ongoing social media campaigns, event notices across multiple platforms and even packaging, signage and restaurant and nightclub facades and interior spaces.

Recent brand Id + marketing work



real fruit cannabis gummies
tropicanna brand ID and packaging

Brand ID, Packaging and Copywriting; This project involved a quick turnaround on a product Brand ID and Dialling in the Label design and Packaging choices. The original label used the same catchy name but really needed to be completely reworked prior to the first big packaging print run. Several versions - a direct print and a label version - are shown. Direct print and labels were both printed to cover a variety of shipped sizes. Original Packaging at bottom right with new design - Dec. 2016

Binary Club

a new private member's club
binary club brand id, stationary and mythosphere

In creating a brand id - including stationary and other 'first impression' materials - for this fledgling private member's club, a well-mapped mythos-building mood board were developed early on; the brand needed to feel like an exciting hybrid of old school 'secret society' mythology and symbols and laid-back West Coast comfort. The stationary for the 'invitations three' (invite-only gala events and final offer of membership) therefor uses a dark palette with an antiqued visual and tactile experience that's very much '1920s occult' accented with an almost blood-like cherise string closure on the envelope. The very luxe-feeling gold accents add a feeling of exclusive handmade luxury and of course symbolise the star guiding the initiate on their journey in the pursuit of a deeper knowledge of oneself and the world around them. This brand id represents the first of - once again - three planned phases of brand metamorphosis over the first two years covering membership drive and founding. Quite a lot of research went into the brand 'back-story' and the selection of shared symbols and rituals that would pay homage to some of the other great secret societies that have come before; Yale's Skull and Bones, the Freemasons and even college Fraternities such as Beta Theta Pi all use such lore and ritual to bind members together in the brotherhood of shared discovery and secret pledges.

Vizzy Outdoor

outdoor digital advertising

Vizzy is a new brand ID for an outdoor digital menu manufacturer in Vancouver, BC. We started by securing the web domain and built a simple logo and visual identity system using the RGB dots to represent the three primary colours used to represent the visual spectrum - this simplicity represents the simple nature of the product concept and ease-of-use for the customer.

Advertising pieces focus on the beauty of the enclosure while sporting a grunge, aged appearance to distinguish themselves from the decidedly 'glossy' nature of most advertising and to reflect the harsh environment the product will inhabit outdoor on downtown streets. This look was used sparingly, mostly on ground mail pieces for initial product introduction, while the other assets - Facebook Page, Pinterest Board and YouTube Channel - will all display a cleaner, less decorative aesthetic to focus on clean simplicity.

Created By
Jasper Morgan


All artwork and photos are property of Jasper Morgan ©2017 all rights reserved.

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