SPARKPLUG presented by: game seven marketing

Welcome to the SPARKPLUG. Shout outs to Adobe Spark (Thanks, Kieran). Goodbye, Mailchimp. From the artist previously known as G7 Trends Report, we now would like to formally introduce you all to a fresh look at the culture we create, the work we produce, and the people, places, and things that bring us More Life - both inside and outside our DAMN. office walls.

- Jeff, Bri, Kieran & Iain

Issue: 0000001

#TheLeagueT23 Championship

Captain Jon Lopez and his Team Chicago took home the first ever 'chip in Season 1 of #TheLeagueAtT23 behind a strong offensive assault lead by G7's Russ B.

Team Chicago came out to a hot start and never lost their lead as they defeated Team Wings 69-41 in a blowout championship game.

In a battle for the championship ring (prize pack consisted of a team trophy and every player received a custom Naturel "Love of The Game" print), Team Wing's Air Mikey was quoted after the game, "if we had our ringers, we would've had a chance in the 'chip."

G7 playlists: stalley

Stalley, a long time friend of G7 and the brand partners we work with, stopped by G7BK HQ last week to talk to us about his new projects, play us some new music off of his upcoming "Solo EP", and share some stories of his high school days growing up in Ohio and playing against LeBron. Familiarize yourself with some of Stalley's work before the new EP drops on Apple Music at the end of this month. Here are 7 of his past standouts:

  1. Stalley - Jackin' Chevys
  2. Rick Ross Ft. Stalley - Ten Jesus Pieces
  3. Stalley Ft. Rick Ross & Nipsey Hussle - Fountain of Youth
  4. Stalley Ft. Scarface - Swangin'
  5. Stalley Ft. Schoolboy Q - NineteenEighty7
  6. Stalley Ft. Ty Dolla $ign - Always Into Something
  7. Stalley - Lincoln Way Nights
After hearing Stalley's insights, the G7 Nike Hoops crew found a perfect lane to serve him up as The Juice to a LeBron panel as part of a greater Global Nike Basketball Summer '18 Champions plan that our team is working on.

we out here

When G7 goes global, we catch up to get the plug on sights, foods, & culture. Back from a week plus in Tokyo, Roderick, gives us the insider's scoop.

Tokyo is dope. The food, fashion, cleanliness, attention to detail—it’s incomparable. I’ve been before, but never in Sakura (cherry blossoms) season. We had a Hanami (flower viewing) in Yoyogi Park, it’s really just a picnic under the trees with friends and lots of drinks. That was easily the highlight of this trip. When we weren’t doing that, we were shopping, hitting museums, eating and enjoying the nightlife. I could go on and on about Tokyo and Japan in general, but you should go experience it for yourself. Here are a few places to check out when you do:

-Little Soul Cafe for some drinks to an all vinyl soundtrack

-Meji Jingu Stadium for a Swallows game and to see the Umbrella Dance live

-Kaikaya by the Sea for a cheap but tasty meal

-Koffee Mameya or Little Nap for the ill coffee

-Ginza Six for 13 floors of art, shopping, food and theater

the rage with la flame

In the Pit of Travis Scott's NYC Rage- Both G7's very own, Nicole Ortega and Brianna Ryce, attended the concert this past Sunday. Although two different perspectives on the mechanical bird, both ladies agreed Travis is a pure rockstar and entertainer. To make the mosh pit of "youth" even more eventful, Virgil Abloh dropped a special Off-White collaboration with Champion specifically for Scott's tour. La Flame is hype.


To make the mosh pit of "youth" even more eventful, Virgil Abloh dropped a special Off-White collaboration with Champion specifically for Scott's tour.


Off of the heels of a wild Coachella performance complete with tai-chi robe, Kendrick Lamar announced the DAMN. Tour last week, in support of his latest album. The tour will feature Travis Scott & D.R.A.M. alongside Kenny for what is sure to be an insane summer tour.


In the spirit of Coachella, which hit all of our IG feeds for the past two weeks, REVOLVE was hands down the best “Coachella” party by far. This is relevant as G7 is always looking for ways to capture our influencer energy and most recently, we are looking for ways to elevate and use a "house" as the visual hub for our influencer programming.

Overall, Revolve definitely killed it and was the best activation for the first weekend. With the likes of Kendall Jenner, Migos, and many more stopping by, they had all the things an influencer dreams of at the activation (dope DJs, colorful flower walls, surprise performances, and a pop-up store attached). Additionally, one element that really stood out is that they built an outdoor skating rink which only "featured" influencers seemed to be able to skate on--- really out of the box and screams "festival vibes"


Fresh off the release of "More Life", The Boy is ready to takeover Summer '17 by dropping his highly coveted Jordan OVO "Calipari Pack" and hosting the NBA's first ever NBA Awards in NYC on June 26th. G7 already has existing relationships with OVO, Jordan, the NBA, and Mountain Dew -- it could be a safe bet to mark that date on our Game Calendar.

Jordan OVO "Calipari Pack" and The NBA Awards in Basketball City, NYC (June26)

Sneaker drops

(Clockwise from top left.)

May 13- AJ 4 "Pure Money"

May 19- Nike Flyknit Racer "Blueberry"

May 27- AJ 11 Low "Barons"

May 31- Adidas Ultra Boost 3.0 LTD

June 4- Nike Flyknit Racer "Be True"

album drops

(Clockwise from top left.)

May 5- Logic "Everybody"

May 5- Mac DeMarco "This Old Dog"

May 12- Machine Gun Kelly "Bloom"

May 19- Snoop Dogg "Neva Left"

May 19- Wavves "You're Welcome"

May 26- Lil Yachty "Teenage Emotions"

May 26- Lana Del Rey "Lust For Life"

instagram worthy

@kahhspence - celebrity hair stylist

@s.barter - up and coming New York Designer; Founder of Barriers NYC

@thequeenvirginia - Kareuche’s “alter ego” page for her character in CLAWS, a new television series featured on TNT

@mikecherman - founder of Chinatown Market brand

@selahmarley - emerging fashion model & daughter of Lauryn Hill x Rohan Marley

@samantha_j - music photographer, TDE connected

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