- Nivea ad- pg 1
- Adia ad-pg 2
- Chinese Laundry Commercial-pg3
- Avril Lavigne Music Video-pg4
This ad shows a clean shaven black male chucking his former self away in order to "re-civilize" himself. The ad makes it clear that his natural hair in an afro is uncivilized and savage sort of like a caveman or a wild animal. It sends a message to black men that their natural selves are not acceptable and that they they should change to fit the social norm. This ad is especially offensive because of the history of the terms uncivilized and savage have with the portrayal of black people.
This ad is clearly discriminatory as it explicitly says that you can only be normal if you are white.This sends a message that black men in particular are not regularly welcome in high up business jobs because they are not "normal", we can assume that this would be due to the stereotype associated with black men. This ad could have a negative impact on the mindset of young black men who could start to believe that they will never be normal or good enough because of their skin colour this reinforces the systematic racism that keeps a good majority of the black population in north america, in lower paying jobs and jails
This commercial is extremely inappropriate to have on in any country it illustrates the idea that black people are dirty and undesirable and that fear skin is clean and sought after. This type of advertisement can have a negative affect on the self esteem and self worth of a black person because it is implying that there is something wrong with them and it is something that can not be changed.
This music video portrays the japans culture and people as objects it romanticizes their culture and makes them look like play things. The music video is based solely off of stereotypical japanese traits which are highly offensive to them as a people.