Facebook Ads Bootcamp Week 1: Audiences

Facebook's Three Audience Types

Core Audiences, Custom Audiences, Lookalike Audiences

Core Audiences

Custom Audiences

Lookalike Audiences

Audience life cycle


  • Using the list provided to you, create at least 1 custom audience out of your email/social clients.
  • For every non-email client, create a custom audience based on page engagement.
  • For clients that you've already created custom audiences for, create a look alike and use it.
  • Each of your clients are in some stage of the "audience life cycle" -- please create an audience lifecycle strategy for all of your current customer based on where they are, where they are going and what date you will schedule to assess their life cycle and start again.


Created with images by osseous - "February 17, 2017"

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