Switch: How To Change Things When Change Is HardBy Chip Heath & Dan Heath
Change is the struggle between the rational Rider and the emotional Elephant.
Direct the Rider.
Find bright spots. Reduce choices. Point to the destination
Motivate the Elephant.
Encourage hope. Shrink the change. Grow identities.
Shape the Path.
Tweak the environment. Build habits. Change the culture.
"Change isn't an event; it's a process."
"What looks like resistance is often a lack of clarity."
"For anything to change, someone has to start acting differently."
"What looks like a people problem is often a situation problem."
"Self control is an exhaustible resource."
Education setting applications:
Higher education agendas.
"To change behavior, you've got to direct the Rider, motivate the Elephant, and shape the Path. If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you."