Switch: How To Change Things When Change Is Hard By Chip Heath & Dan Heath

Change is the struggle between the rational Rider and the emotional Elephant.

Direct the Rider.

Find bright spots. Reduce choices. Point to the destination

Motivate the Elephant.

Encourage hope. Shrink the change. Grow identities.

Shape the Path.

Tweak the environment. Build habits. Change the culture.

"Change isn't an event; it's a process."

"What looks like resistance is often a lack of clarity."

"For anything to change, someone has to start acting differently."

"What looks like a people problem is often a situation problem."

"Self control is an exhaustible resource."

Education setting applications:

  1. Higher education agendas.
  2. Teacher preparation.
"To change behavior, you've got to direct the Rider, motivate the Elephant, and shape the Path. If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you."
Created By
Serena Hicks


Created with images by SarahDeer - "light switch" • Pexels - "animal elephant fort" • Ton MJ - "Elephant Rider" • pgeyr - "elephant namibia africa" • tpsdave - "africa safari elephants" • Sponchia - "elephant baby elephant animal" • robinbos - "elephant" • Ben_Kerckx - "elephant zoo animal" • Sponchia - "elephant ivory animals" • kolibri5 - "elephant africa namibia" • kolibri5 - "elephant herd of elephants africa" • nuzree - "indian elephant elephant jumbo"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.