Chapter 9: From Good to Great to Built to Last Group 7

Introduction

Creating Connection

Core Ideology

4 Key Built to Last Ideas

Big Hairy Audacious Goal

Why Greatness?

Creating Connection

The Good to Great breakthrough concepts were used by many Built to Last organizations in startup forms

Sam Walton and Wal-Mart:

Incremental build up

Went from 38 stores in first 10 years, to 3,000 stores the next 30 years.

Core Ideology

Preserving a core ideology is a central feature of great companies.

Combination of preserving the core and stimulating the progress

The “HP Way”

Reflected a deeply held set of core values

  1. Technical Contribution
  2. Respect for the Individual
  3. Responsibility to the communities

Deeply held belief that profit is not the fundamental goal of a company

Considered the “extra dimension” of guiding philosophy

Merck

Developed and distributed a drug to cure river blindness

Focus was on the customer

The medicine created was for the patient, not the profit

4 Key Built to Last Ideas

1. Clock building, not time telling.

Endure and adapt through multiple generations of leaders and product life cycles

2. Genius of AND.

Instead of choosing A or B, figure out how to have A and B

3. Core Ideology.

Instill core values and core purpose

4. Preserve the core/stimulate the process.

Hold onto core ideology, while stimulating innovation

BHAG

Bad BHAG: set with bravado

Good BHAG: set with understanding

Boeing

BHAG: to begin creating commercial aircraft

BHAG was huge and daunting, but not random

BHAG connected back to their three circles

Acted with understanding, not bravado

Why Greatness?

It is not harder to build something great than it is to build something good, although it is statistically more rare

Those who turn good to great will not settle for mediocrity creating more meaningful work

What work makes you feel compelled to try to create greatness?

If you are doing meaningful work the question is not "why greatness", but "how do I achieve greatness"

Perhaps it is when you care deeply enough about the work in which you are engaged, and when your responsibilities line up with your own personal three circles you gain the passion for greatness. -Jim Collins

Conclusion

Creating Connection

Core Ideology

4 Key Built to Last Ideas

Big Hairy Audacious Goal

Why Greatness?

Credits:

Created with images by patchtok - "Colour Study" • patchtok - "Colour Study" • patchtok - "Colour Study" • patchtok - "Colour Study" • patchtok - "Colour Study" • patchtok - "Colour Study" • patchtok - "Colour Study" • patchtok - "Colour Study"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.