Tony Matesi Portfolio

Hi, I'm Tony. Over the past 10 years I have been crafting my life as a media professional in the marketing and advertising realm. My experience is diverse from working with consumer goods manufacturers to working on the fastest growing sports in modern times, from capturing photos, to crafting the perfect social media post, to managing a digital magazine, as well as being a licensed drone pilot. Being a creator is what drives me, the creative side of advertising and marketing fuels the fire.

Adventure

PHOTOGRAPHY

FEATURED ON SPORTS ILLUSTRATED - SI.COM

VIDEO

Video Production for Spartan Race - Film, Direct, Edit

Cameraman & Drone Pilot

Cameraman & Drone Pilot

Video Production Friendship Circle - Walk with Friendship 2016 - Film, Edit

MARKETING CAMPAIGNS

THE #SPARTAN30 CAMPAIGN

The idea for this campaign all started sitting in Joe DeSena's, the founder of Spartan Race, hotel room when he asked me how he should end his speech for his TEDx on Beacon Street. With all the intellectuals in attendance, I suggested he challenge the group to do what they do best, test and analyze his theory that the "Burpee" is the best exercise, period. My suggestion was for Joe to have the crowd do 30 burpees a day for the next 30 days and report back with their results. That suggestion erupted into a marketing campaign for Spartan Race that challenged viewers and participants to do 30 burpees a day for 30 days, then each month after a new exercise would be introduced to help Spartans train and prepare for their first race. This campaign is the biggest in Spartan Races history, lasting for over 18 months and recently being resurrected for 2017, the #Spartan30 campaign is responsible for over 300,000 new registrations.

A year later I had the great opportunity to produce 30 daily videos for the #Spartan30. This is day one. These 30 videos collectively were viewed over 1.4 million times.

WEB DESIGN

Legend of the Death Race

A personal blog and journey documenting my life before, during and after the Death Race, a 60+ hour ultra endurance event. Currently working on the book adaptation of this lifetime milestone.

Up, Beyond Media

This website was designed as a portal for my media company, Up Beyond Media, LLC.

REACH - Chicago Fitness Center

The original website for REACH was designed and published in a 36 hour blitz. All photography, graphics, and content were original. Once the initial site launched weekly updates were managed.

Created By
Tony Matesi
Appreciate

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.