As a mini-series, the videos will follow a similar visual style. Our recommendation is to build a set at 3M Atherstone, where tools and expertise are on hand. (Shoot will require an on-camera demonstrator and health and safety representative.)
- On location filming day - from £4,500
- 3x advanced edits - from £3,000
- Additional props - TBC
- Facebook advertising - this is a direct cost paid by 3M to Facebook. As it's a pay per view model, the amount you pay determines the reach you achieve. We recommend a minimum spend of £500 per month.
AXONN AND 3M
Having worked with 3M across various departments and locations, it's clear that any content produced by Axonn would be much more valuable if able to syndicate - heavy visual focus and using text graphics for main directives mean they can be easily translated and understood across the globe.
The above example from the 3M PPE division, produced by Axonn in 2016 and translated into numerous languages for European distribution.
Axonn and Facebook Video Campaigns
Monarch Airlines #OurPeopleMakeUs
Monarch provided Axonn with a brief to create on and offsite content to support the brand campaign ethos around helpful crew with a light-hearted twist in order to drive traffic, brand awareness and engagement on the blog and other channels. The theme was based on their television advert and previous Facebook campaign (also produced by Axonn): Monarch crew don’t mind being too kind – even if it means going to great lengths…
This was a series of 3 videos released over 3 days on Facebook, Instagram, YouTube and Twitter and garnering over a million views across these channels.
Medacs is a healthcare recruitment client, running a Spring/Summer campaign #HealthcareHeroes, with an aim to boost morale and share positive stories about nurses, the outstanding care they deliver and how they make a difference. This includes a landing page for their visitors to submit stories, a series of feature stories about helpful nurses, video content and a consistent social push across their channels.
Medacs primarily shared this with their almost 60,000 Facebook followers and on the day it was posted, the video garnered around 200 likes per minute. They then rolled out some paid advertising to increase awareness and views escalated to over 300,000 in just a few days.
Energenie MiHome Competition
Energenie ran a Facebook competition around a video produced by Axonn to increase engagement on the channel.
With a modest advertising budget, the video made a quick impact with thousands of views and a boost in engagement, comments and likes. The humourous tone combined with split screen and product demos adds to the value of the video, giving it longevity even after the campaign ended.
Created for you by
Jen Morris - Head of video
joe livingstone - director of strategy
catherine cooke - head of social
Katie welmans - senior account director