To create an interesting paper fold invite that make the map experience better than just a piece of information.
Taj Group - The Gateway Hotel caters to new generation business travellers who are well travelled. Predominantly they are 25 to 40 year old foreigners travelling on business. There is also an increase in Indian business travellers. Engaging such an audience to explore a bit more of the location of stay was the primary need. The map triggered the needed inquisitiveness of the travellers attention and spiked more tourism at these properties.