We’ve wanted to produce cycling clothing for a long time, but we’ve shied away from doing so as we're not interested in creating mid-range, so-so kit.
If we do it, we want the quality to be the highest it can be - which is where Craft comes in. We love Craft’s history and story, and the brand's massive technical know-how. Every Craft piece we've ever owned has fit perfectly and lasted brilliantly.
We've used Craft's technical expertise to create the kits that we would like to wear ourselves.
To create kit that doesn’t just look great, but which actually does help you ride faster, or further, or better. And that’s why I’m personally so excited about this collection. I think it looks and feels fresh - but that means nothing if it doesn’t deliver when it matters, on the road.
The Craft x The Handmade Cyclist Spécialiste kit will help the rider create their own stories.
This was the first garment we designed for the collaboration, and set the tone for the collection.
The bold, diagonal stripes were inspired by the industrial design of The Hacienda nightclub, and give a sense of purpose, movement and warning.
Detailing comes from our chevron design on the collar, cuffs and sleeve logos.
Asymmetric design was also a key theme for the collection - the women’s arm warmers feature non-matching patterns for you to mix up as you feel.
Women’s and men’s kits complement but contrast each other - but both feature cool, light base colours to keep the climber cool in the summer, and fresh accent colours particularly inspired by jockey silks.
The Puncheur range was designed to be wearable, subtle and stylish with distinctive detailing. The logo reflects the Puncheur’s explosive power.
Again we use the diagonal stripes, with slightly less contrast, and a bolder variant of the chevron pattern on the collar and cuffs.
Colour palette was designed to contrast - our focus on the Puncheur range is simply to choose the most wearable, stylish and distinctive colours, to help you stand out from the peloton.
Our Sprinteur hero garment is the sprinter’s aerolight suit.
This garment features all Craft’s expertise at improving comfort, support and aerodynamics - it’s made from six different fabrics, with channeled sleeves and ergonomic seam placement to improve airflow.
We wanted to create a design that looked as fast as the suit performs. We extended the diagonal stripes motif, to create a set of stripes that wrap around the sprinter’s body from chest to thigh. The stripes are designed to both reflect the smooth passage of air over the suit and to accentuate the sprinters physique and strength - flowing over the pectorals and wrapping around the upper thigh.
We have contrasting colour palettes for the sprinters, all based around cool blues. A strong, masculine, dark, steel blue for the men and a cool, fresh blue with black accents for the women.
Speed is in the mind as much as the body. If you look great, you perform better. We want our sprinters to ride faster because they feel and look faster.
All photos and text © The Handmade Cyclist 2020 • www.thehandmadecyclist.com • www.craftsportswear.com • Contact: firstname.lastname@example.org