Kim McVeigh Marketing Intern

AGENDA

  • Introduction
  • Company Culture
  • Recent Success
  • Opportunities

INTRODUCTION

  • Founded by Rudolph Dassler in Germany | 1948
  • Started primarily as an athletic shoe manufacturer
  • Developed the first cleats with screw-in studs | 1952
  • Today, it's one of the largest sportswear brands in the world
"The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide"

Company Culture

Brand Values

PUMA's Brand Values

Employee Wellness

PUMA's Wellbeing program

Diversity

"The Future is Female"

Increased the number of women in leading positions to 37% | 2015

Sustainability

PUMA's Sustainability Targets for 2020

Reputation

PUMA has been elected one of the Top 100 employers
PUMA's Glassdoor ratings

Recent Success

In 2014, PUMA underwent major rebranding

Fenty PUMA Creeper by Rihanna | Shoe of the Year, Footwear News | 2016
SALES GROWTH ACROSS ALL REGIONS AND PRODUCT SEGMENTS AND IMPROVED OPERATING RESULTS IN FOURTH QUARTER AND FULL YEAR | 2016
PUMA's collaborators

Opportunities

PUMA Corporate Office Locations
PUMA's Product Portfolio

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.