The Product: The Bajo Taco is a revolutionary food that introduces a brand new snack into supermarkets. These tacos are meant for snacking and are bite size. They come frozen and are stored in a refrigerator. To bake, you put the tacos in the microwave for 2 minutes. The taco has its regular toppings, cheese beef etc. You can also buy different ones for different toppings form our company
Logo/Branding/Marketing: Brand is called Taco Express
Target US Market: The Bajo Taco is meant for anybody, but specifically is targeted to younger generations.
Product features/marketing claims: The Best, New, and Easy to eat Tacos!
Positioning in the US: Rival to taco bell but doing its business in the frozen refrigerator section
Retailers/Wholesale: Target, Any local supermarket
Price: 4.99 per box