Character and avatar assets should be editable, inclusive, and consistent. For the best end-user experience for the customers buying your creations on Adobe Stock, please consider these guidelines:

• Characters and character sets should have transparent or simple backgrounds that are functional as-is or easily removed by a user.
• Characters should be shown in a variety of poses with flexible positioning across characters.
• All shapes and strokes on character elements should be outlined as paths for scalability, and elements and layers should be grouped in a way that allows a user to use any part of a design how they wish.

Usability

Individual character assets should be simple, with minimal background and thematic design elements. Character sets should include between 4-16 characters per set, with versatile design elements that can be used for variation within the theme. Individual character assets can be uploaded in a consistent style to encourage the purchase of an entire set, and character sets can be uploaded with a singular theme or style to help a buyer use all the elements in their own designs.

Try adding seasonal and industry-specific design elements to different character assets and character sets to expand your portfolio and cover more use cases.

Representation

Characters and character sets should include characters of different backgrounds including different genders, orientations, ethnicities, religions and abilities. Characters with different backgrounds should be shown in a variety of positions and individual design elements can be reused across different character scenes.

Use cases

Consider the buyer's use cases when you construct and present your character assets and sets. Adobe Stock buyers may use characters or character sets for a number of different creative projects, such as:

• Illustrations for a website
• Characters in an ad campaign
• Avatars for social media or website profile pictures
• Imagery for a blog post, social media stories or posts
• Presentation graphics

More Vectors Best Practices

• Adobe Stock Vector Size Recommendations
• Characters and Avatars Best Practices
• Icons, Logos and Badge Element Best Practices
• Lettering and Text Best Practices
• Patterns and Textures Best Practices
• Scenes and Graphic Elements Best Practices
• Adobe Stock Vector Submission Overview

Cover image credit: elenabsl/Adobe Stock