We posted a promotional video produced by our media team the day before OU Giving Day
It got 3.2K views on Twitter, 4.5K views on Instagram, and 5.6K views on Facebook.
Four promotional posts on the day of Giving Day reached over 57,000 people on Facebook.
The best performing content was this meme that reached 17,630 people.
After the campaign, two "thank you" posts reached over 26,900 people.
Together, all the promotional content for Giving Day on Facebook reached 130,856.
On March 8th, we curated some special content for International Women's Day to capitalize on traffic from the hashtag and tell the stories of Sooner Women.
This included a Playbuzz on Julie Siberts, our first female drum Major.
On Facebook, the post reached over 150,200 people and performed 70% better than other posts.
On March 6th, the Hispanic American Student Association kicked off Latino Flavor.
We promoted the three-day celebration with social posts and a Facebook live stream
Latino Flavor content reached over 31,000 people on Facebook.
We also curated Latino Flavor content in Spanish for the Universidad de Oklahoma page.