Creative Tools Student Perceptions of Adobe creative suite

Gracin, Hannah, Lowndes, and Nichole

Methods

19 In-depth Interviews

Apathetic

“I’m graduating in like three weeks, so what is the point in me learning a new software that I will never use. I can almost guarantee that my career in social work will not ever require me to use Adobe. Why do I need to use my dwindling time here on something I will never use?”

Unreached

“I didn’t even know you could download these. I see people using these everyday in the (football) office to create graphics, videos, and social media content, but I always assumed they had bought the programs or the office provided that for them. This makes me want to go download them now.”

"Tell Me Mores"

“Despite my avid use, I still feel relatively unskilled in Adobe. I know some basics, but I have never really received formal training. It has mostly been me figuring it out on my own. I want to do work in the creative world. I believe it is a marketable skill for me as I will be looking for a job soon.”

Adobe Advocates

“There's no way as a student I would be able to afford all these programs, so Clemson Students are super lucky and I'm incredibly grateful. Knowing and having the Adobe Create suite has opened so many doors for me.”

Limitations

Future Research

Conclusion

We hope that through our research, the Center of Excellence can:

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