Advertisement makes the world go round in most cases, yet some do not look for the deeper meaning. That is where semiotics come in to play. I have decoded the signs, that also include the signifier and the signified, to help open my eyes to just what advertisers want people to see. One specific project includes one of semiotics of appearance and activity. This project includes ads from the 1990's to the present year, 2016.
In media management, I have learned how semiotics is featured in everything that is presented to us. Whether that be media, such as advertisement and television commercials, but also modeling and how people act. Identifying the action and understanding the meaning behind the action often helps with coming to terms with what that ad was trying to convey to its viewers. I have developed a research paper on the drastic change in the moral compass of media in social objectivity, such as performances in the Super Bowl.