Adobe K-12 Communication Toolkit Guide Adobe Create Utah

We’ve created this Student Communications Toolkit for schools and districts so that you have everything you need to generate buzz and increase awareness of Adobe Creative Cloud this year.

The state has made a significant investment in providing access of Adobe tools to your teachers, staff and your students. Now it's time to let all of them know that Creative Cloud is available, FREE to them, and how they can download it to transform their curriculum, student projects, school work, career, and personal passions.

This guide will help you reach students and teachers with the most relevant messaging and resources. Here's a list of what you'll find:

  • Suggested messaging
  • The latest Adobe digital assets for Create Utah
  • Marketing Tips for email, social media and websites

Why Creative Cloud?

The State of Utah is so proud to provide Adobe Creative Cloud to students while they are enrolled in K-12 district or charter school. Students in grades 7-12 get access on their personal machines as well for FREE. The full suite of Adobe CC products offers a host of creative tools for digital imaging, design, web, and video, as well as online services and storage.

Teachers also get access to use Adobe CCE tools at school and on their personal machines to encourage them to enhance the way that they communicate and teach in the classroom.

Adobe’s creative apps and services aren’t just for art and design! They help students in all disciplines develop digital literacy—the power to use digital tools to think critically, produce innovative projects, communicate more effectively, build their personal brands, and prepare for the challenges of an increasingly digital world.

✔️ Create high quality work for class

✔️ Build skills for career

✔️ Self expression and connection

How to Spread the Word

Awareness & Access Messaging

In order for teachers and students to use Creative Cloud, they need to know that they have it! First, let them know that they have access and how they can download it. Here's some suggested messaging for any channel at anytime:

  • "You have FREE access to Adobe Creative Cloud”
  • “You have FREE access to Adobe Photoshop and the rest of Creative Cloud!”
  • “Want to make videos and illustrations? Download Adobe Creative Cloud now for FREE”
  • “Follow these three steps to start using Adobe Creative Cloud for FREE today”
  • “Get your FREE access to Adobe Creative Cloud here”

When/where to communicate?

We suggest communicating the availability of Adobe CCE and the importance of building digital literacy skills in multiple mediums across schools and districts.

  • Website
  • Social media channels (FB, Twitter, Instagram)
  • Digital Signs
  • Via email communications
  • Posters
  • Fliers
  • Podcasts
  • School Newsletters & Newsletters
  • Back to School Nights
  • School Assembly

Adobe Assets

To help you to communicate efficiently we have prepared Adobe & Create Utah assets to use around your school or district. We will continue to build on these throughout the year so if you think of something that your school could use please feel free to communicate that to the Adobe team.

In order to get access to below assets please email: createut@adobe.com

Printed Materials:

  • Info Page - General details about the program and the value of digital literacy
  • Getting Started Guide - Steps to join Create Utah and get CCE licenses deployed to teachers and students
  • Digital Literacy Matrix - Matrix of all Adobe CC apps and how they can be used
  • Power of Creativity postcard - condensed version of the matrix with apps and project ideas
  • Posters - Two sizes to hang in school halls or classrooms
  • Teacher Email (use digitally too) - Send directly to your teachers to spread the word
  • Parent Email (use digitally too) - Send directly to parents or pass out at back to school nights, conferences etc.

Digital Assets:

  • Web banners** - To use on school and district webpages
  • Social Media Posts - To use on Facebook, Instagram and Twitter
  • Digital Displays - Use around the school on any digital screens

**When using the web banners - please link the "Learn More" button to the following Spark page: https://spark.adobe.com/page/RJifBIZnxzgNO/

Marketing Tips by Channel


  • Email teachers about incorporating digital tools into their classroom projects
  • Incorporate in the latest school/district e-newsletter
  • Email parents about the availability and value of digital literacy skills for their students
  • Email all students or each student class separately
  • Email student organizations, clubs and athletics to let all their members know

Social Media

We recommend posting to official school social media channels at least once per month, starting before all students arrive back at school and throughout the school year.

Platforms to consider for reaching students:

  • Facebook – School page, Class pages
  • Twitter
  • Snapchat
  • YouTube
  • School subReddit


Make sure your school has a webpage with information about how to access Creative Cloud.

  • What are Adobe apps and services, and why should students, faculty, and staff use them?
  • Who has access to which Adobe apps, and how can they get access?
  • Where can people go for help with the apps?
  • Where can people find free training and resources to get started?
  • Where can faculty go to get help with including Adobe apps in their curricula?

Showcase student work for inspiration!


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