#GivingTuesday 2021 An affordable, turnkey digital campaign from blue dawg

Why is it so important?

This year on November 30th, the international giving phenomenon known as #GivingTuesday will happen again. This day has become a true fundraising tour de force for non-profits everywhere.

In 2020, donors in the U.S. gave over $2.47 BILLION on #GivingTuesday to organizations across the entire non-profit spectrum, including social services, animal rescue, religious and nonreligious organizations. With 2021 giving trends up so dramatically compared to 2020, this year promises to be the best ever for this special day.

Organizations who choose not to participate in #GivingTuesday or who are using simpler #GT strategies are leaving significant amounts of income on the table. These organizations need a way to deploy an effective, proven approach to engage with donors on that day.

Our goal is to encourage more non-profits to participate in #GivingTuesday by offering an affordable, low-risk campaign option with the potential for significant positive impact on an organization’s #GT income.

Over $2.47 billion raised on Giving Tuesday 2020
Last year 13% of the U.S. population participated in Giving Tuesday
16.8 million donors gave on Giving Tuesday 2020
Giving Tuesday campaigns are effective

Our unique, comprehensive and affordable approach:

blue dawg has developed a #GivingTuesday campaign strategy to help non-profits easily and effectively maximize income on this important day.

Clients who have invested in our program have seen average campaign income double year to year, with ROIs ranging from 10-1 to 40-1.

Our comprehensive program includes the following:

  • Approximately 15 touchpoints that occur before, during and after #GivingTuesday
  • Will create branded content for all communication channels
  • Digital design
  • Blue Dawg will fully execute all communications for your Giving Tuesday Campaign
  • Monitoring on the day of the campaign to provide advice, requested alterations and troubleshooting as needed

Our approach helps turn #GivingTuesday into your personal telethon, inspiring your donors to step up and give maximum dollars to your organization.

To learn more about our 2021 #GivingTuesday campaign or to reserve a space for your organization, please contact Scott Swedenburg at (205) 949-2451, or sswedenburg@gobluedawg.com

To learn more about blue dawg and our passion for non-profits, please visit:


3810 5th Court North | Birmingham, AL 35222 | (800) 595-4945