Why is it so important?
This year on November 30th, the international giving phenomenon known as #GivingTuesday will happen again. This day has become a true fundraising tour de force for non-profits everywhere.
In 2020, donors in the U.S. gave over $2.47 BILLION on #GivingTuesday to organizations across the entire non-profit spectrum, including social services, animal rescue, religious and nonreligious organizations. With 2021 giving trends up so dramatically compared to 2020, this year promises to be the best ever for this special day.
Organizations who choose not to participate in #GivingTuesday or who are using simpler #GT strategies are leaving significant amounts of income on the table. These organizations need a way to deploy an effective, proven approach to engage with donors on that day.
Our goal is to encourage more non-profits to participate in #GivingTuesday by offering an affordable, low-risk campaign option with the potential for significant positive impact on an organization’s #GT income.