“Probing the future of technology as physical self-expression”

RESEARCH APPROACHES

The approach adopted tends to be inductive, develop a theory or look for a pattern of meaning by the data that we collected. This involves a move from the specific to the general. However, the project also involves a certain degree of deductive reasoning.

At the initial stage, the target group was decided based on the desk research and potential market value created in the future. Our Qualitative study was limited to 9 Chinese participants, research and their underlying philosophical assumptions are simply different in each participant. Our research Started with looking at the digital pattern, study on App Usage, Daily pattern and Device usage of a selected group. The personas we created was from the collected data. By analyzing the data which pointing at the user needs that will be evolved over time.

The collected data from the study was analyzed based on picking the most common usage pattern or trends within the samples. This has been matched with other studies in the field, and expert suggestions from researchers were taken.

Characteristics

(1) Multiple faces. Generation Z have different social accounts and they tend to show different faces to different communities. They are good at organizing and managing those different identities.

(2) Thinking in a 4D way. Gen Z have always known how to zoom, pinch and swipe. They have grown up with hi-def, surround-sound, 3D and now 4D – 360 degree photography and film is their normal. Ultra slow motion and hi-speed video is their standard.

(3) Tendency of going off from social media. For Generation Z one big reason they escape from social media is an increased desire for privacy. They are aware of their digital footprint, and don’t want to get photographed in compromising positions without their knowledge and permission.

(4) Digital native. Generation Z were born during or after the introduction of digital technologies and therefore has a greater level of comfort using it. They are basically the “native speakers” of the digital language of computers, video games and the Internet.

(5) Always connected. Gen Z always had a device connected to the internet.

(6) Short attention spans. Gen Z are the ultimate consumers of snack media. They communicate in bit sizes. Research studies suggest that their brains have evolved to process more information at faster speeds, and are cognitively more nimble to handle bigger mental challenges. But, getting and keeping their attention is challenging.

COMMUNICATION

SELF- IDENTITY

Through self-identification, generation Z hopes to have a better expression of their personality, emotions, or ideas to others. They are expecting to find different ways to support their identity:

PIVOTALLY HISTORICAL EVENTS FOR SELF-IDENTITY

The Digital Age (1995 - 2017)

APP USAGE

FRAMEWORK

PERSONA

PATTERN

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