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USPs unique selling propositions for heme iron

Heme iron is safe and natural

There are only two kinds of iron that we can use; heme iron from meat, poultry or fish and non-heme iron from vegetables, dairy products or chemically bonded iron in supplements. Synthetic non-heme iron in the standard iron preparations has a low degree of uptake and often produces unpleasant side-effects.

The natural bovine heme iron in the OptiFer® products is absorbed five times more efficiently than non-heme iron and has excellent tolerability. Today heme iron has seen safe use in the Swedish pharmacy for more than twenty-five years with literally millions of users. Bovine hemoglobin powder have no reported serious side-effects or poisonings at all reported during this time.

Hemoglobin containing heme iron is not synthetic.

Well tolerated non-prescription supplement

OptiFer® tablets have less side-effects than any other iron preparation. OptiFer® tablets have a high compliance due to excellent tolerability.

OptiFer® tablets naturally have an ideal slow release mechanism in themselves since the protein complex dissolves slowly. This gives a much-wanted steady and slow release of iron for an optimal intake and extremely low side effect risk.

This also has a direct effect on compliance.

Good tolerance

Safe and secure

It is unlikely that poisonings can happen with heme iron even for little children. The so-called Mucosa barrier that fails in sudden high-doses of ferric iron is not critical when using heme iron. The hemoglobin will not dissociate in gastric acid meaning that no free toxic iron ions will appear.

Heme iron in low doses is basically side-effects free. In all studies the side-effects level is around 10 %, which is identical to placebo.

Oral non-heme iron products are known to have a side-effects ratio of up to 30 %.

The OptiFer® series of iron food supplements

Easy dosage

OptiFer® tablets have a normal dosage of one tablet per day and it is quite possible to increase the dose without side effects. The tablet may be taken at any time during the day.

For chronics it's been shown that heme iron therapy is ideal since the efficacy or tolerance do not change over time. This is not the case for regular non-heme iron supplements.

Many chronics given intravenous iron are bound to visiting a clinic regularly. Heme iron tablet therapy is simple and gives for instance the freedom to travel.

One tablet per day at any time

Absorption steady and higher than for non-heme iron

The OptiFer tablets erode over several hours, giving a slow and steady infusion of iron.

Absorption regardless of simultaneously ingested other medication, food or drink. Heme iron will be absorbed regardless of clinical condition

A steady absorption is also important for constant uptake, since there is an upper limit when uptake is no longer efficient.

Iron status when pregnant is very important

Large prospective user groups: Fertile females and pregnants

The biggest group for iron supplementation is found among all fertile females who lose blood through menses and need replacement. It is estimated that one in every four fertile women need continuing supplementation. This is the same in all countries globally

Secondary large groups are pregnants and those planning pregnancy, the elderly and athletes.

Freedom to travel for chronics

Chronics

A large group of users is all who suffer from chronic diseases that are related to anaemia. E.g Chronic Kidney Disease - CKD, Inflammatory Bowel Disease - IBD, among others. The most common therapy is intravenously given iron.

Researchers have found that intravenous iron injections cause periods of exacerbation of oxidative stress in the circulation. Additionally the iron content in the body is often too high, which is associated with chronic inflammation and vascular damage.

Easier to use and less hard on the system is heme iron therapy. Freedom to travel and easy; One or two tablets at any time.

Consult a pro when not sure

Health professionals

Target groups include General practitioners, Gynecologists, Midwives, Nurses and personnel within workplace healthcare (including school health). They are the ones that diagnose anemia or low blood counts. Their recommendations for treatment is central.

Heme iron is also ideal for large population therapy in that it is reasonably priced and will not give potentially therapy-ruining gastro-intestinal side-effects.

No change in efficacy or tolerance over time

Lowest price per day

One tablet per day is enough bio-available iron for continual usage. Price per day is lower than competitors on the market, capsules and significantly lower than for tonics.

Heme iron tablet therapy is reasonably priced and the efficacy is enough especially over longer time.

Price is a fraction of the price of intravenously given iron, not to mention transfusions.

Created By
NutriCare Division MediTec Group
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