To create word of mouth or a organic form of marketing, we need to create marketing properties that will resonate with our target audience.
In our presentation with SIB team we will recommend/present some concepts we could develop into full fledge marketing properties.
On a monthly basis we will create interesting video content that is relevant for our TG. For example : Kochi's rising shopping power
These videos will resonate with the our target audience.
Below is an example of the format or style of video
The below figures are only understand a ideal budgeting scenario
A minimum media budget needs to be freezes initially because our KPI's or milestone fixture will require us to account these figures.