Front Porch Market Cassie, Austin, Stephen, Chen, David, Madison, Victor


Target Market

  • Dual income households-Both parents work full time
  • Single Parents working-Supporting the family by working full time
  • We are driven by simplifying the lives of busy people

Key Resources

  • One of the most important resources we have are the people that work for us and the work the do for our customers.
  • Our valued resources would be the farms and the great products they bring to your table
  • Bold Branch Beef Farm (100% grass fed beef)
  • Stoneybrae Farms (vegetables, herbs, and flowers)
  • Spring Mill Farms (goat products)

Creating Value

  • Investing money wisely with a clear plan for shareholders
  • Customer service to gain customer loyalty
  • Workplace environment
  • Suppliers time & energy

Competitive Advantage

  • Everything Local: Versus importing from other regions we focus on the success of local farms and bringing locally grown food to your table.
  • Minimal competition in the area
  • Rewards Program
  • Convenience

Revenue Sources

  • Subscription price, duration, options
  • COGS: Product cost + fulfillment cost
  • Add ons and customization
  • Sign up incentives, specials, refer-a-friend
  • Growth model/forecast
  • Cancellation and customer service

Risk Management

Front Porch Market will ensure that appropriate time and consideration goes into preparing and planning for both known and unknown risks. Since Front Porch Market is a small, local startup (and therefore very vulnerable), we must be very careful to manage our risks efficiently and effectively to minimize losses and keep up customer loyalty.

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