ABOUT PROTOJE
There is an exciting resurgence of conscious, organic music in Jamaica, and industry experts and observers agree that Protoje, born Oje Ken Ollivierre, is a forefront figurehead in what has become known as “The Reggae Revival.” Leading the militant band - The Indiggnation - this powerful songwriter and philosophical thinker articulates the righteous anger of an emerging generation. Protoje reports for duty, re-establishing the standard for the decaying art of socially responsible, mentally stimulating lyricism.
Protoje has successfully released four studio albums: his debut album THE SEVEN YEAR ITCH (2011), THE 8 YEAR AFFAIR (2013) which spawned the hits “Rasta Love” ft Ky-Mani Marley, and “Kingston Be Wise” which featured on the soundtrack for the video game Grand Theft Auto; ANCIENT FUTURE (2015) which featured the international hit “Who Knows” ft Chronixx which topped charts worldwide and has amassed over 70 million+ views on YouTube; and the Grammy nominated A MATTER OF TIME (2018) with the inclusion of previously released tracks “Blood Money” (hailed by Jamaican Radio Personality and Pan African Activist Mutaburuka as the number one reggae song of 2017), “Truths & Rights” featuring rising crooner Mortimer, and the fast-rising single “Bout Noon”.
433,000+ Followers
61,000+ Followers
275,000+ Followers
Features:
Overview of the ‘A Matter of Time’ Concert
Protoje's fourth studio album A Matter of Time, released June 29, 2018, debuted at number 1 on the Reggae Billboard Charts and has since been nominated for Best Reggae Album at the 61st Grammy Awards. Comprised of 10 tracks, it features Jamaican Reggae stars Chronixx and Mortimer. The genre-bending album brings together a fruitful and unique sound of Hip-Hop, Reggae, Dub and R&B - which makes it not your typical Reggae album. As such, the aim of this concert is to translate this in a live setting to continue to inspire and spread the messages of love, forgiveness and truths and rights for the culture and make it a staple event for Reggae Month 2019.
While Protoje will be the main act, it will feature performances from the other featured artistes on the album - Chronixx and Mortimer, plus performances from other special guests.
Date: February 23, 2019. Venue: Band Shell Stand, Hope Gardens, Kingston Time: 8PM - 12AM
OBJECTIVES OF AMOT CONCERT
Connecting with the Jamaican Audience - This is in an effort to uplift, maintain and build Protoje’s fanbase in Jamaica.
Promotion of A Matter of Time album - After traveling on tour for, on and off, 8 months in the USA, Europe and United Kingdom, its time to come home and present the album to the Jamaican audience, in an effort to strengthen and present Reggae in its most genuine and futuristic form.
Contribute to local socio-economic development - The A Matter of Time concert also aims to compensate and reward the participating and organizing interns as we strive to make our contribution to the cultural and creative industries’ sustainability as well as create job inclusive opportunities for the Jamaican youth.
TARGET AUDIENCE
Ages 16 and older
Tourists
Individuals within the Creative and Corporate industry
WHY SHOULD YOU PARTNER WITH PROTOJE'S AMOT CONCERT?
ADDED VALUE OF PARTNERSHIP
Social Media Exposure:
- Endorsement video from Protoje
- Content reach of up to 650,000 followers on all social media platforms
Target Marketing Strategies
- Event details being blast to over 1000 individuals from our database, including media, creative and corporate entities.
- Posters placed in and around Kingston.
Website
- Logo placement and company profile on event page
TIER 1 - 750,000
Media & Branding
- Logo placement on tickets, posters and all social media artwork
- (1) Interview with Smile Jamaica, ZIP FM and TVJ Daytime Live
- (2) boosted Partnership posts on Protoje’s Instagram
- Stage branding
- Pull up banners
- (3) IG Story features from Protoje
- (3) IG Story features from the label page (In.Digg.Nation Collective)
- Co-branding on all promotional material
- (5) Product giveaways via label social media pages
- (3) Brand specific post – product information on label social media pages
- Co-branding on photo album
- Press Release mentions from local and online newspapers and blogs
At the Event
- Brand mention throughout event
- (3) Product giveaways at the event
- Activation at event
- Digital Branding
- Crawls/ Ads on screen
- 10x10 Booth space
Event Takeaway
- Video & Photo content for social media pages from the concert
Complimentary (for each event)
- Worker Bands (2)
- Complimentary Passes (5)
TIER 2 - 500,000.00
Media & Branding
- Logo placement on tickets, posters and all social media artwork
- (1) Interview with CVM @ Sunrise and
- (1) boosted Partnership posts on Protoje Instagram
- Pull up banners
- (2) IG Story features from Protoje
- (2) IG Story features from the label page (In.Digg.Nation Collective)
- Co-branding on all promotional material
- (3) Product giveaways via label social media pages
- (1) Brand specific post – product information on label social media pages
- Co-branding on photo album
- Press Release mentions from local and online newspapers and blogs
At the Event
- Brand mention throughout event
- (2) Product giveaway at the event
- Activation at concert
- Digital Branding
- Crawls / Ads on screen
- 10x10 Booth space
Event Takeaway
- Video & Photo content for social media pages from the concert
Complimentary (for each event)
- Worker bands (1)
- Complimentary passes (3)
TIER 3 - 350,000.00
Media & Branding
- Logo placement on tickets, posters and all social media artwork
- (1) boosted Partnership posts on Protoje Instagram
- Stage branding
- Pull up banners
- 2 IG Story features from the label page (In.Digg.Nation Collective)
- Co-branding on all promotional material
- (1) Product giveaways via label social media pages
- (1) Brand specific post – product information on label social media pages
- Co-branding on photo album
- Press Release mentions from local and online newspapers and blogs
At the Event
- Brand mention throughout event
- 1 Product giveaway at the event
- Digital Branding
- Crawls/ Ads on screen
- 10x10 Booth space
Concert Takeaway
Photo content for social media pages from the concert
Complimentary (for each event)
- Worker bands (1)
- Complimentary passes (2)
We’re open to discuss!
Claire Osman
claireosman@indiggcollective.com
876-280-2977
Lorna Bennett
lornabennett@indiggcollective.com
876-361-3670
Jamila Pinto
jamilapinto@indiggcollective.com
876-773-3041