How Colors Affect Emotions By: Gia echevarria

How Colors Affect Emotions

Do you feel calm in a blue room? Does the color red make you feel energized? There has been many recent researching done by psychologists to find out how colors can affect human emotion. Colors also have different meanings in different cultures. This is worth researching because certain colors help with focusing and test taking. They also can help with how people relax or help in therapy.

Bubble Gum Pink

When children under detention at the San Bernardino County Probation Department in California become violent, they are put in an 8-foot by 4-foot cell with one unique feature - it is bubble gum pink. The children tend to relax, stop yelling and banging and often fall asleep within 10 minutes.

Colors For Work

Trying to improve your performance at work or school? Maybe it's time to consider the color of your walls, or your screen saver. The color red can make people's work more accurate, but blue can make them more creative. In the study, researchers at the University of British Columbia conducted tests with 600 participants to see how the performance varies when people see red or blue. Participants performed tasks in which words or images were displayed against red, blue or neutral backgrounds on computer screens. Red groups did better on tests of recall and attention to detail, like remembering words or checking spelling and punctuation. Blue groups did better on tests requiring invention and imagination: coming up with creative uses for a brick or creating toys from collections of shapes.

Cocktail Party Study

Then there was the cocktail party study, in which a group of interior designers, architects and corporate color scientists built makeshift bars in red, blue or yellow. They found that more people chose the yellow and red rooms over blue, but blue partygoers stayed longer. Red and yellow guests were more social and active. And while red guests reported feeling hungry and thirsty, yellow guests ate twice as much.

Blue Streetlights

TOKYO — Blue streetlights are believed to be useful in preventing suicides and street crime, a finding that is encouraging an increasing number of railway companies to install blue lights at stations to prevent people from committing suicide by jumping in front of trains. Although experts are split over the effectiveness of the blue lights, railway companies that already have installed the lighting say they have played a successful role in preventing suicides.In Japan, police set up blue streetlights and found that the number of crimes decreased by about 9 percent in blue-illuminated neighborhoods.

Electric Express Railway Co. changed the color of eight lights on the ends of platforms at Gumyoji Station in Yokohama, Japan, in February. According to the company, a few people attempt to commit suicide every year at the station. Since the blue lighting was introduced, no suicide attempts have occurred at the station. Blue illumination is used for other purposes than preventing crimes and suicides. A total of 152 blue lights were introduced along a 1.8-kilometer stretch of the Tomei Expressway near the Tokyo interchange to try to prevent accidents.

Colors With Their Corresponding Emotions

  • Red- energy, strength, power, determination.
  • Orange- Joy, happiness, creativity, success.
  • Yellow- happiness, energy, joy (when overused, yellow may have a disturbing effect.) It is known that babies cry more in yellow rooms.
  • Green- growth, harmony, safety, stability.
  • Blue- calm, intelligence, trust, communication.
  • Purple- royalty, luxury, wisdom, wealth, magic, mystery.
  • White- Safety, purity, cleanliness, faith (positive color).
  • Black- power, elegance, death. (usually a negative color).


Created with images by Robson# - "Colour wheel"

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