Competitive Advantage RE-POSITIONING THE DONUTS BRAND

Competitive Advantage

Re-Branding Top Level Domains

What is the competitive advantage of a Donuts Domain?

We know the competition's competitive advantage...

Universal Awareness:

How do you make that work in your favor?

The status quo is like an immense ship plowing forward. Virtually impossible to change direction.

It is dependable. It is reliable.

.com is the known, the usual, the adequate, nothing special.

The epitome of Web 2.0

But the world is changing.

Virtual Reality
Internet Only Programming
Console based OTT

The omens are there:

You don't need to gain a foothold, you need to corner the market.

A Donut's domain is:

"THE ADDRESS OF WEB 3.0"

Created By
Colin Mattis
Appreciate

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.