Food Bar = $9.49 / lb
Gatorade = $7.99 / 216 fl oz
SIMILARITIES
Same products / services as Wegmans
No online store to check prices
Also located in New England area
Also use billboards and ads to promote themselves
RECOMMENDATION
I like Wegmans more for a few reasons. One being that they overall have better pricing for their items so that people want to buy them yet they are not so low that it seems like it is bad quality items. This leads into its better quality products which attracts customers. Furthermore, I really like the way their store is organized; easy for customers to find the items they need. Lastly, they have an enormous market to expand to, since everyone loves a food bar, and it would be so successful in other parts of the US and world. GO SHOP AT WEGMANS, NOT STAR MARKET!!!