Engagement Agents Internal proposal

Overview

Engagement Agents allows us to send frequent advertising messages to mall management with just a few clicks. Mall management can then use these messages to promote in-mall, on their website and via e-newsletters and social media.

Goals

Increased web traffic to sale & campaign landing pages

Increased brand awareness

Increased sales

Decreased brand damage (squished images, wrong/expired messages used by mall advertising departments)

Increased efficiency (one upload instead of multiple stores managing)

Stores that will benefit

83 FC stores that are in malls

Engagement Examples

Potential impressions per month based on our 83 mall stores: 5,913,750

Based on study results of a mall having an average of 75,000 visitors per month to their website/mobile site. This EXCLUDES impressions from in-mall digital signage, app, social and email marketing channels where the retailers' campaigns will be promoted/displayed (above based on 100 example stores/malls).

Cost

Initial set-up:

$830 ($10 per store)

Monthly cost:

$830 ($10 per store)

Option to cancel contract if we are not seeing results within 6 months

Credits:

Created with images by jarmoluk - "shopping mall shop shopping"

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