AT FurniWorld, Our motivation is to sell the best quality furniture for reasonable prices. In addition to our own collection, through the creation of a united community, our users can upload photos and resell their furniture through our website.
But what we are about is more than furniture. We know that in finding and building furniture, our users are finding and building a home. That is why the FurniWorld community consists not only of the purchase and sale of furniture, but also the sharing of ideas, advice and information around home, living and lifestyle.
Outlined Below are the Key Aspects of our social media strategy, which has the aim of enhancing this community, both for the selling of furniture and the sharing of living and lifestyle ideas, by highlighting elements of participation, openness and networking.
Building Blocks in Balance:
As per the work of Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, (2011) we have reflected on the functional building blocks that will be valued most by our users, in order to achieve a balance between them and make our interaction with social media as effective as possible. The blocks we have identified as important are: sharing, presence, reputation, groups
A 'Social Business':
Social Media is more than just a marketing tool at FurniWorld. For us, it has multiple touch-points including customer service, sales, human resource management and R&D. Through this, we enable our employees and users to have a more open and collaborative relationship with the outside world.
An Online Community:
FurniWorld is virtual community whose members interact with each other online, crossing geographical and political boundaries with the aim of dealing furniture and sharing ideas on how to turn their house into a home. Through various means, including FurniWorld's online forum, online group discussion can occur around these specific topics and interests.
Pictures, Pictures, Pictures!
We focus on pictures. The pictures provided on our website, are not only of the pieces individually, but also pictures of the pieces in different settings. Though that we believe that shoppers will have a better view of our pieces, and how they can use them in their homes which will help in their decision making process.