How did we get here?
It all started with a name change. At the end of 2015 and through 2016, there was much discussion about a new name and what it should be. Stakeholders were included and the needs of the department were weighed against making a change.
After some time, it was determined that we did, in fact, need a new name, logo and public identity.
It was also important to find a name that included the S.U.D. and Mental Health "sides of the house" with one title. A name that included not only the healing of mental health issues, but of substance use issues, and that provides people with a more "comprehensive" understanding of what we do. Helping individuals recover from their issues, no matter what they be, certainly since mental health and substance use issues often go hand in hand in one way or another.
We believe we found that name with Behavioral Health and Recovery. By using a term like Behavioral Health, we are not labeling ourselves as "Mental Health" or "Substance Use" alone. We are including any of these things that can effect the "Human Condition" for the worse.
We treat people, not conditions. By including recovery in the title, we illustrate that we are here to help others recover. To overcome what "ails" them together. Some of the other logic behind our new name is below:
- The term "Behavioral Health" is a way of being inclusive. Behavioral health includes not only ways of promoting well-being by preventing or intervening in mental illness such as depression or anxiety, but also has as an aim preventing or intervening in substance abuse or other addictions.
- Perhaps the term "behavioral health" is less stigmatized than "mental health," so a kinder, gentler name opens doors that might otherwise remain closed for whatever reason.
- Behavior is an aspect of identity that can be changed, so "behavioral health" might be a more hopeful concept for those who experience mental illness or addiction and who may have felt that these diseases were permanent parts of their lives.
- Including Recovery in our name is also a very deliberate choice. Recovery is what we are all about. It is our mission to help clients on their journey towards recovery. By making recovery our goal, we are making sure to treat the person and not the illness. With enough work and support, anyone can achieve recovery. It's something our family can do together.
Why a new logo?
Well, simply put, the old logo needed an update. As we change the name of the department, we want to have a logo that better represents what that name means. We also wanted a logo that was more practical for use in the many applications of today. A logo that would work as well in TV and social media as it does in print, etc.
The new logo was designed with healing and recovery in mind.
It is meant to represent whole person care. The leaves effectively surround the person (our clients) with hope, life, and the prospect of recovery (as is stated in our mission, vision and values). These things are essential to all we do. There is an element of practicality in the new design as well. The leaves help to change a round shape into something more rectangular or triangular. By doing this, we increase the amount of applications where this can be used. It also helps the logo stand out among others.
Each color represents and emotional state or feeling. We chose our new color palette of greens and blues to reflect the ideas above.
In the future, we hope this logo will:
- Be able to build a caring brand.
- Remain professional in it’s application.
- Become so recognizable that one day we will only need to use the icon portion of the logo.
What does this mean to you?
In the near future, we will be making some BIG changes. New name, new logo, new letterhead, new business cards just to name a few. This newsletter will help you to become an "agent of change" for the department. Through everyone's help and outreach, we can make this transition clear to our partners and the community.
As we move further down the road to the switch date (timeline update is below). We will share specific information that will help you share this change with others in the most effective way possible.
Signage: Changing our face to suit our new name.
One of the biggest tasks to be completed is the switch-over of signage from our old logo to our new. With sites and partner sites numbering in the 50s throughout the county it is a daunting task to design, order and install signs around the department.
We plan to keep this task manageable by starting with the changes slowly. We will start with the main signs outside each of our department owned buildings. We will also replace or update some of the smaller, easier to change, signs inside of each building. Below is a look at just some of the design concepts for our new building signs.