As I enter my senior year at the University of Oregon I am quickly realizing the short amount of time I have left to call myself a student and the impending actualization of becoming an adult. I am most productive in my status as a student, my commitments to my sorority, and my position as Social Media and Marketing Coordinator for the Student Activities Board at UO. I like to fill the rest of my time by cooking, traveling, creating, and adventuring. One day, I would like to combine the skills I have acquired in advertising and life to start a business helpful and useful to others. My current goals are to enjoy the rest of my undergrad time, graduate with pride, stay in touch with the friends who have become family, and find an inspiring career.
After being instructed to make a snapchat geofilter for my favorite place in Eugene, I decided to make one for my apartment ("The Cage") with my friends. And with Halloween around the corner, I had to make a festive geofilter. *Don't mind the photo*
The Millennial generation has grown up with all things tech and could be considered a social media experts as early as their teenage years. I have grown up with the development of apps but was pleasantly surprised to learn of a new form of social media. Medium, a blogging app, allows users to creatively tell and read a story in new ways. With the prompt of writing about a celebrity's life, my partner Angeles and I decided to tell the story about Millie Bobby Brown. In light of the approaching Stranger Things Season 02, we found Brown to be of current interest and excitement.
With instructions to make a video of what I like to do, I decided to make a travel-based video connected to my interests in food, culture, and events. I dedicated this video to my journey to discover my roots.
Favorite Video Game
I grew up watching my two older brothers battle over video game controllers when I was little. I wasn't really interested in joining them on the video game hype until after the Wii came out. I remember seeing commercials for it leading up to one of my early Christmas experiences and begging my parents to get it for us, convincing them it would provide us with more household activity and exercise. To some part, that was true. I was obsessed with Wii sports after it came out because it felt almost real. I think the Wii was a breakthrough in interactive technology and the requirement of movement dragged me in. A video game turned into an active social gathering.
While the early 00's was a time jam-packed with new 'gadgets,' one particular comes to mind as a classic throwback. In the pre-ipod/itunes era, the main source of listening to music was with a portable cd player and headphones. A gadget named, "Hit Clips," emerged and became a popular source of music listening for many kids. I remember it would attach to your hip and you had clips of hit songs that you could switch through to listen too. One could gather different songs they like, thus creating their first playlists.
Best Timely Response
Social media has brought on a variety of pros and cons to a company. On one hand, a company can connect with their consumers, but on the other, the internet is a hub for negativity. Some companies try to approach the situations and negative tweets with grace, however Wendy's is known for 'clapping back' to haters on Twitter. I may not eat at Wendy's, but I appreciate their attitude.
Below are the three certificates provided from Facebook Blueprint showing my knowledge in utilizing Facebook's many advertising formats.