AUTO ZONE Business Strategy Paul Lee, Phillip Martin, Joseph Ryan, Matt Willett, William b. Proffitt

Strategy Breakdown

The vision for our strategy: for AutoZone to partner with State Farm to help leverage their current roadside assistance program into an AutoZone loyalty program for State Farm customers by giving State Farm customers with the roadside assistance program a 10% discount on all parts, tools, fluids and accessories

Strategy Relationship Diagram

Human Resources

  1. Human resource strategies are crucial in a successful business
  2. AutoZone Managers Professional Training
  3. Code Reference Book

AutoZone Associates will help to streamline the customer experience, by providing the customer an easy way to save money and time.

Financial Analysis

Historical Profitability Ratios AutoZone (2016, 2015, 2014)
Historical Profitability Ratios Genuine Parts Co. (2016, 2015, 2014)
NPV/IRR Analysis
EBIT/EPS Financing

Critical Success Factors

  1. Customer Loyalty
  2. Control of Distribution Arrangements
  3. Establishment of Brand Names

The Largest Obstacle and Primary Concern for AZ is to Differentiate Brand from Competitors

Our proposed strategy promotes measurable competitive advantage by:

  1. Streamlining customer experience
  2. Promoting a hassle-free and total customer service initiative
  3. Offering a discount rewards program to qualified customers to incentivize brand loyalty

The fundamental concept behind this proposal is that by entering a joint venture with StateFarm, AutoZone is able to provide concrete and measurable incentives to StateFarm customers to become loyal AutoZone customers

Created By
William Proffitt

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