You wouldn't starve your pet for 4 days. Don't let MAC starve those without a voice. Make A Change, sign our petition here. #takeoffyourMAsC
If it has a beating heart, it shouldn't be part of a science experiment. Make A Change by singing our petition. #takeoffyourMAsC
How does it feel to know your mascara murdered millions? Bad? Join us in fighting for legislation here. #takeoffyourMAsC
Why do you love your puppy? Let us know! Join the fight here #takeoffyourMAsC
Retweet if you want the puppy, like if you want the cat and sign here to save lives #takeoffyourMAsC
Once 7,500 people sign the petition, the petition will be brought to the attention of various senators and representative, including Martha McSally, who have a history of fighting for animal rights.
Those who #takeoffyourMAsC on Instagram and post a picture with their pooch will be entered in the same raffle. There will be two winner who will be flown to New York for an ALL NATURAL spa day.
Celebrity and Partner Endorsement Deliverable
Celebrities who agree to endorse the cause will be supplied with pre-constructed tweets and Instagram captions. Additionally, on December 1st, every celebrity and partner will launch off the month with the same, pre-designed tweet, Facebook post, Instagram post and Snapchat (if applicable). This will start off the campaign strong and form an initial client base.
In a twitter raffle, detailed in the social media outreach plan, a winner will randomly be selected from the pool of people who signed the change.org petition. The winner will receive a gift card to PetSmart.