Human Rights Violations in Venezuela

Campaign Goals

1. AWARENESS: Raise awareness that basic human rights are being violated every day in Venezuela and around the world. Expose these violations and hold world governments accountable for the abuse.

2. RESPONSE: Encourage the target audience to fight back against the injustice. Demand that this issue be made a top-priority on their agenda

Current Approaches

HUMAN RIGHTS WATCH: Human Rights Watch "defends the rights of people in 90 countries worldwide, spotlighting abuses and bringing perpetrators to justice." (hrw.com)

AMNESTY INTERNATIONAL: "Through our detailed research and determined campaigning, we help fight abuses of human rights worldwide. We bring torturers to justice. Change oppressive laws. And free people jailed just for voicing their opinion." (amnesty.org)

Current Situation

The infant mortality rate for the first five months of 2016 was 18.61 deaths per 1,000—45 percent higher than the 2013 figure.

The Venezuelan Observatory of Prisons, a human rights group, reported that 6,663 people died in prisons between 1999 and 2015. As of July, average overcrowding of 210 percent plagued Venezuelan prisons, according to the Observatory.

(Statistics taken from the Human Rights Watch World Report 2017)

Social Media Outreach Plan

TWITTER

We will also use Twitter as a means to reach out to organization and government leaders to express our concern and outrage.

INSTAGRAM

For Instagram, our campaign will share photos that elicit an emotional response, through profile pieces. We will do this by posting three photos a week. The target for each is at least 50 likes and 5 comments.

SNAPCHAT

We will also use Snapchat as a means to show our audience live images and videos of what every day life is like for the majority of Venezuelans

FACEBOOK

We will use Facebook to share broader concepts and reach our largest audience with more visuals

WEBSITE

The campaign's website will be regularly updated with photos and new ways in which to make

Campaign Deliverables

The campaign will run during the month of December, declared Universal Human Rights Month by the United Nations

Facebook will post twice a week with a featured "FacebookFriday" post where we'll publish an article relating to the most recent human rights violation to surface

Instagram will post three times a week following one person who has been affected by the mistreatment of lives in Venezuela

Twitter and Snapchat will work consistently to show our audience the extent of human rights violations in real time with real images and video

We additionally invite users to post and share what they think about this issue. Using the hashtags: #SeSuVoz, #BeTheirVoice, #DevueleSusDerechos, and/or #ReturnTheirRights, we ask that they share what they think is the most fundamental human right and why it's so important. Best three responses will be chosen and shared on all our platforms and on our website. The winners will also be rewarded with a trip to New York City to visit the United Nations.

Each post shared using this hashtag will be equate to a $1 donation Human Rights Watch to protect rights and save lives in more than 90 countries worldwide.

While society has acknowledged that human rights are violated day to day, this campaign will take it a step further and demand a change. Our goal is to make human rights violations a more talked about issue higher up in government. This issue should be made a top priority on the agenda of all government organizations rather than simply talking about how terrible it is. This campaign will aim to reach 5000 followers by the end of the month, promoting action and advocacy rather than just discussion.

Conclusion

People always respond best to incentives and because people don't typically realize how dire situations can be, we like using the incentive of the United Nations trip and the re-posting to encourage users to donate and stay informed.

Snapchat and Instagram performed best in terms of generating more donations probably because of the photography aspect that can really reach people.

The campaign raised upwards of $20,000 to be donated to organizations like Human Rights Watch and Amnesty International that aim to protect everyone's rights.

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