Line: a mark made by a tool as it is drawn across a surface. The tool can be almost anything - a pencil, a pointed brush, a computer and mouse, even a cotton swab. Also, a line is defined as a moving dot or point, or can be called an open path.
- Line can describe shape, so we can recognize objects.
- Implied Lines are created by positioning a series of points so that your eye automatically connects them.
- Psychic Lines create a mental connection between two elements. There is NO REAL LINE.
- Lines have direction.
- Horizontal Lines imply quiet, and repose or tranquility.
- Vertical Lines have potential for activity or movement, but also represent strength and nobility.
- Diagonal Lines suggest motion.
- Contour Lines follow the edges of forms to describe outlines.
- Gesture Lines show action or dynamics of a pose like actions lines in a comic book.
Shape: a visually perceived area created either by an enclosing line, or color or value changes defining the outer edge.
- Shapes can show “realism” or images as they are seen.
- Shapes can show “distortion” or have a purposeful exaggeration of what is seen.
- Shapes can show “idealism” or represent something as it “should” be in an ideal world.
- Shapes can show “abstraction” or a simplification of natural shapes to essential basic shapes
Value: the description of lightness or darkness of a visual element
- Value Contrast is the relationship of one element to another in respect to lightness and darkness
- Value Contrast helps identify the separate elements of a design.
- Low Contrast uses a narrow range of values meaning there is not much difference in the lightness and darkness
- High Contrast uses a wide range of values or a huge difference in the lightness and darkness in a design.
- Hue is the name of the color. Example: Cyan, Magenta, Yellow, Black
- Value is the range of lightness or darkness of a hue. Example: Light Blue, Dark Blue
- Saturation is the brightness or dullness of a color.
- RGB stands for Red, Green, Blue which are the three primary colors when working with light. All colors seen on a monitor or screen are created using the RGB model.
- Red, Green, and Blue are additive primaries because when you mix equal amounts of Red, Green, and Blue you create white light.
- CMYK stands for Cyan, Magenta, Yellow, Black which is used for offset printing or four-color process printing.
- Cyan, Magenta, and Yellow are subtractive primaries because when these are mixed they create black.
- Subtractive Primaries deal with ink or pigment while Additive Primaries deals with light.
Alignment is placing items on a page so they have a visual connection with something else on the page.
- When items are aligned it creates a stronger, cohesive unit.
- Even when elements are physically separated from each other, if they are aligned there is an invisible line that connects them.
- Alignment tells the reader that different elements belong together.