During primary research two methods were used, seeing as though the campaign had a duel mission. The first part of research called for a non-random convenience sample consisting of 25 participants, mostly college students and adults within the target age range of 21-37. The research done The second part consisted of 3 current members of the Indigos for a focus group.
A questionnaire was generated through Google forms and accessed by a hyperlink. The hyperlink was sent out via social media sites such as Facebook and Instagram and additionally via email. This questionnaire was separated into 3 sections: the consent form, body and demographics. In the body, the questions focused on the audience's view and knowledge of the Indigos, how the audience views the arts, their level of passion for the arts, and whether or not they would like to work with the youth. The questionnaire was directed at audience members at the age of 21 years or older, because that is the eligible age of members for the Indigos. The survey was available from February 14, 2017 at 1pm until February 17, 2017 at 11pm. The focus group session was conducted on February 19, from 4:15 pm- 6 pm, with the goal of identifying what problems persisted in member participation and the current satisfaction with the organization from the members present.
The goal of this project is to improve member enthusiasm and participation within the Indigos and attract new members to join the organization.
Individuals between the ages of 21- 37 who have a passion for visual or performing arts and/or a passion for volunteering with the youth.
To increase member participation in events hosted by the Indigos from an average of 7 to an average of 11 members per event by April 6th, 2017.
• The Indigos encourage their members to pursue their passions whether they are creative or community oriented.
• The Indigos help each other as well as in the community.
• The Indigos are open and welcoming to the views of its current and soon to be new members.
• An organization that helps the youth to express themselves creatively, instructed by passionate, art driven individuals
• An organization that values its members, and considers membership like a family
• Helping individuals receive exposure and connections through community activism
Channels and Strategies
The strategy for this project was to improve member participation and increase membership through the use of interactive and non-media channels,
This video, created with Microsoft Powerpoint, was embedded into the Prezi presentation for class presentations given at Savannah State University
Non Media Channels
2. Post Cards
2. Social Media Graphics
3. Landing Page/ Website
Informed Post Card
Social Media Graphics
The overall goal of this campaign was to improve member relations and participation within The Indigos, Inc and attract new members that will be assets to this organization.
To increase member participation in events hosted by the Indigos from an average of 4-6 to an average of 10 per event by April 6, 2017.
1. E-Newsletter- The newsletters were sent to members of the Indigos to inform them of the Passion Points rewards program
2. Presentation A- The presentation was given to the Indigos to encourage them as individual artists and as members of an organization that works together
3. Presentation B- This presentation was given to Savannah State students informing them of Indigos events and social media pages to follow.
5. Post Cards- Physical post cards were handed out during the presentation so members as a reminder of how to attain passion point, as in the actions to be taken.
6. Speech- the speech was used as an outline for the presentation as opposed to the actual speech itself
7. Landing Page- the landing page served as a home for quick information about the Indigos, there was an additional tab added to the website so the Indigos can find out what is available in the passion points store.
8. Social Media Graphics- The social media graphics served as encouragement to the Indigos to earn more passion points. The second social media graphics were created to encourage viewers to volunteer with the Indigos
9. Web Advertisement- The ad was placed on the Tiger’s Roar online website to send viewers to the Indigos social media sites.
10. Video- The video was shown during the presentation to show students what the Indigos do with the purpose of gaining student interest.
The purpose of this evaluative research was to determine the success of the Pursue Your Passions campaign as well as the members view of the Passion Points incentive program. . The secondary portion of this evaluative research was to find out what interest there was for other individuals to join and volunteer with the Indigos after campaigning.
Data Collection Technique
During evaluation, a questionnaire was generated through Google forms and accessed by a hyperlink. For the time constraints, a focus group was unable to be held but instead the focus group questions were asked in the survey. The hyperlink was sent out to the Indigos members through the Facebook Messenger group chat. The questionnaire was separated into 3 sections: Consent, questions evaluating the campaign & passion points, and the questions from the February 19 focus group. . A second questionnaire was also generated through Google Forms and accessed by a hyperlink. This questionnaire was given to students and a professor immediately following class presentations. The questionnaire was separated into 4 parts: consent form, original questions used during primary research, new questions concerning the presentation and the demographics.
The sample size consisted of 6 members of the Indigos Inc. to evaluate the internal campaign and 25 participants who may be interested in becoming a member of the Indigos
The selection was a non-random convenience sample and sent out to members of the Indigos in the Facebook Messenger group chat. The disclaimer for the questionnaire was directed to members who had knowledge of the Passion Points and had been present in the April 4 meeting. The survey was made available to members from Sunday April 9, 2017 at 8pm until Monday April 10, 2017 at 10am. The second sample was also a non-random convenience sample and was presented primarily to students at Savannah State University and was made available April 10 from 1pm-5pm.
The questionnaire was introduced as voluntary. The identity of the participants was anonymous. Participants were asked to consent before they continued into the actual questionnaire.
The data was collected using the Google Forms Excel spread sheet, which helped analyze the data.
Before and After Comparison
Social Media Buzz