V I S I O N A R Y
The idea behind the visual component of the brand is to make education appealing and "cool". There are beauty/makeup/fashion blogs with millions of followers-but no one in the education world is doing anything close to this. Education is not normally perceived as modern, glamorous and fun; rather, it normally holds a somewhat negative and boring connotation. I want to change the way people and students view education.
PART 3: SCHOOL SUPPLIES
Create school supplies sold in target/ Walmart for students, both boys and girls. Supplies will specifically aim at making learning more efficient and effective. For example, the majority of my students struggle with organization-so creating tools such as agendas, timers attached to notebooks etc that will help to strengthen executive functioning skills and give students a specific plan to follow to achieve their organizational goals.
PART 4: EDUCATION'S FIRST ONE STOP SHOP
Issue #1: One of the biggest issues that I have found as an educator is ensuring that students are engaged in lessons; and consequently, active learners. Essentially, the number one goal is to make learning fun so that the students retain the information. Delivery is key 🔑 With that said, I have not found a website with video tutorials that my students have been interested in. Khan Academy is huge right now in schools; however, the videos are dry and my students are SO bored every time I try to have them watch a tutorial.
Solution: I feel that the reason that I have been so successful in my career as an educator, is because I know how to explain a concept quickly and in a unique way that interests my students. Helping students to make quick and meaningful connections to learn a concept is one of my biggest strengths. I want to create my own 2-3 min video tutorials to teach various concepts grades 1-6. There are a few good websites such as Virtual Nerd that are quick and to the point (although the girl is super cheesy)-but it is only for grades 6-12.
Issue #2: In the educational world, there is not one online platform that a teacher, student or parent can access that includes ALL of the best educational programs in one place. When I am teaching, it takes me hours to pull links from different websites for my students to use and access for independent practice. In addition, homeschooling is becoming so popular. Parents have the curriculum and outline, but do not know the websites to use to teach the material.
Solution: The idea would be Expedia for education. Teachers, tutors, parents and students will be able to go to one platform, type in a specific skill and have everything they need at their finger tips. My video tutorial will pop up first explaining the skill. Underneath will be links to websites that help to strengthen the target skill: games, online practice, PDF worksheets etc. Some of my favorite educational programs are: Brain Pop, Lumosity, IXL, Super Teacher Worksheets and Flocabulary. The question is, do I partner directly with these already established companies to come up with a way for a parent to have access to all of these websites for one discounted price (Think Class Pass), or reinvent the wheel and create my own games, worksheets etc.
The blog is free to access; however, part 4 is subscription based only. Parents, Tutors, and Schools buy a monthly subsciption to this section of the site. They can choose one option that includes my video tutorials and the links to the sites for that particular skill (in which case I have a reward program set up with those companies-parent gets discount code and I get percentage) or they can purchase the premium option that includes my video tutorials, the links to the sites and access to the sites included in the price (Class Pass). Most educational programs charge $120-200 for the year. I also know a ton of free sites for parents to access that I would also like to include under my video tutorials.
In Closing: Student needs review on a skill, like adding unlike fractions-they type the skill into search engine-video pops with a certified teacher explaining the skill, and below you will find 5-8 links that help to reinforce that particular skill in a fun and interactive way. This can be implemented at home or in the classroom. 📩 is 🔑
I own the folllowing domains: themodernteacher.com and educationdelivered.com. There were issues trademarking the modern teacher, so I will be trademarking education delivered -by the modern teacher. (Attorney said education Delivered not in use and can incorporate the modern teacher into tagline). I am currently building website and putting together the instagram.