year round activation on social media
Social Media has proven to be a very effective way to raise awareness for Spread the Word. It allows people to engage in conversations that help change attitudes and drive people to pledge at www.spreadtheword.global. Follow us @PledgeToInclude on all social platforms. Here are some of the more robust social media channels that you can join for discussions, subscribe to videos, or follow conversations online:
Check out all of our available social media templates here. Be sure to use #PledgeToInclude when posting and tag us @PledgeToInclude.
Facebook is a simple, but effective engagement tool to Spread the Word about inclusion to your friends and family. You can activate on Facebook by visiting and liking our Spread the Word: Inclusion page at www.facebook.com/PledgetoInclude/
Our Spread the Word team will be posting articles, videos, and activation events. You can use these posts to re-share on your own pages – along with your own narrative on inclusion. Tell your story in your own status update and tag @PledgeToInclude.
Post a message and share a photo encouraging your friends to take the inclusion pledge:
"I pledge #friendship through my words and actions. Will you (@ _____)? Pledge now at www.spreadtheword.global to create communities of respect for people with intellectual disabilities and #PledgetoInclude
“I just pledged to make the world a more accepting and inclusive place for people with intellectual and developmental disabilities. I hope you will pledge too! #PledgetoInclude www.spreadtheword.global
“Join our movement! Pledge for Inclusion! #PledgetoInclude spreadtheword.global”
Twitter is an engaging social media channel to share your thoughts on how you plan to spread inclusion. Twitter is most effective when you use hashtags in order to help build the movement. You can activate on Twitter by:
Visiting and following @SpecialOlympics and @BestBuddies utilizing the #PledgetoInclude hashtag when tweeting about the Spread the Word: Inclusion campaign.
A few sample tweets to help you Spread the Word:
- "I pledge #Inclusion through my words & actions. Will you? Pledge now to create communities of respect for people with disabilities spreadtheword.global "
- "Language affects attitude. Attitudes impact action. Make your pledge to choose respectful people-first language spreadtheword.global "
- “I took a pledge for #Inclusion, and you can too! Just go to spreadtheword.global to help respect the unique abilities of everyone #PledgetoInclude”
- "Be a Fan of Inclusion. Help create opportunities for inclusive activities in your school or community #PledgetoInclude spreadtheword.global/ "
- "I pledged! Eliminate exclusionary actions and pledge. Stand up for yourself and others by pledging #Inclusion! spreadtheword.global "
When you see positive tweets in support of Special Olympics, Best Buddies, or Inclusion, retweet them and thank the originating handle and follow them.
Tweet at your favorite celebrities and ask them to support Spread the Word.
Instagram is a social media platform dedicated mostly to sharing ideas via pictures. Instagram, like Twitter, is very effective when using hashtags and tagging other accounts to build the campaign. To engage on Instagram, you can:
Follow Spread the Word: Inclusion Instagram account and post photos sharing:
- 1) Your thoughts on inclusion
- 2) Experience participating in an inclusive event
- 3) Time organizing and carrying out one of many Spread the Word: Inclusion activation opportunities
- 4) You stories of inclusion in videos
- Make sure to include the hashtag #PledgeToInclude and tag us @PledgeToInclude
- Tag your friends, family, and local news reporters to Spread the Word!
Engage on other platforms. Share your stories of inclusion in blogs, TikToks, or videos.
Send us your story at firstname.lastname@example.org or submit your photos and videos at https://www.dropbox.com/request/srbW03xjoKWqxJypv69Z
There are conversations taking place every day about inclusion, people with intellectual disabilities, sports, or friendship.
- Find a subject that interests you and engage in those online communities and conversations and help spread the word about this campaign in those communities.
- Keep the interactions respectful and forward moving by always encouraging people to join us and learn more.
Online safety and well-being
Whenever you see media items posted on any site like YouTube, Facebook, Twitter, etc. it is likely there will be negative comments toward our efforts.
- Use those comments as an opportunity to engage the person in conversation.
- Offer thoughtful counterpoints to their arguments!
- Lead with kindness and invite the person to join you in taking the pledge to include at spreadtheword.global.
In a time when many people are spending more time online, it is important to practice internet safety and lead with compassion and understanding. If you see bullying or negative comments online, try not to let it get you down. Instead, respond with positivity and information, or hide negative accounts from your feed. Here are some tips for responding to hurtful comments online:
- Prepare a few lines of text expressing your feelings and why inclusive words and actions matter to you. Have it ready to engage in positive conversation. We cannot effect change without confronting the attitudes we hope to change.
- Arm yourself with your honest feelings and a well-thought-out statement of compassion. Try to foster understanding.
- Most people will respond to this positively. Those who don’t, brush it off! It's likely they’ve heard your message and it sticks with them, maybe they pledge to include next year! You know why you care about inclusion, so keep going.
- Your safety and comfort is important. If you uncomfortable responding to a negative comment, or if someone does not respond well, it is always okay to mute, unfollow, or block a page.
Here are some additional resources for online safety and well-being: