First I started with the idea of creating a poster for "Dracula", but the inspiration quickly faded. For some reason the 'Wizard of Oz" came to mind. The posters I'd recalled were all very busy, so I thought It would be a good focus for this assignment.
There were over 30 versions created from the beginning. First I focused on the ruby red slippers. I used the pen tool to draw some shoes. The solid red felt flat, so then I created a pattern of 'glitter' and applied it to the shoes. I wanted to incorporate the yellow brick road and some of the main characters. I created the 'brick road' by creating a pattern and dragging it into the swatches panel. Then it could be applied to various shapes. To include the characters, I live traced an image, and then expanded to add details to Dorothy's slippers and dress.
playing with the idea of negative space, I thought the most powerful way to convey the image was by minimizing color and focusing on shape.