POWER OF PARTNERSHIP
- Build brand visibility, awareness and preference
- Enhance community relevance and generate goodwill among consumers
- Partner with athletics department committed to community engagement
- Association with first-class collegiate entertainment experience
"Corporate partnerships have a great impact on our athletic programs and are mutually beneficial to our advertisers by getting exposure in front of our loyal fans." - Suzanne Sanregret, Athletic Director
STRONG ATTENDANCE
- 81,912 - Total attendance at 48 ticketed events
Sport-by-sport
- Hockey - 3,281 average (52,500 at 16 dates)
- Football - 2,457 average (12,284 at 5 dates)
- M/W Basketball - 926 average (12,039 at 13 dates)
- Volleyball - 468 average (4,210 at 9 dates)
- Soccer - 176 average (879 at 5 dates)
DIGITAL Presence
- 2.1 million page views on MichiganTechHuskies.com between Aug. 1, 2015 and April 1, 2016
- 669k sessions from 273k different visitors, including 124k sessions in the Houghton area
- Nearly 25k followers between Athletics and Hockey accounts on Facebook and Twitter
- Over 10 million impressions on social media posts originating on those accounts during 2015-16 season
- 230k video views since Aug. 1, 2015 (82k on YouTube; 149k on Facebook)
Signage in-venue
With more than 80 thousand guests in Michigan Tech athletic venues during the 2015-16 season, in-venue signage is a quality way to grab attention of consumers while they enjoy the game experience.
John macinnes student ice arena
video board advertising
- Home to Michigan Tech Hockey
- Over 50,000 Fans in 2015/16
- Video commercials on the main ScoreBoard
- Scrolling Digital Ads
dasher board ads
- 30" tall x 96" wide, full color ad with "YOUR COMPANY LOGO"
Sdc varsity gymnasium
wood arena banners
- Home to Women's Volleyball, Men's & Women's Basketball
- High School Tournaments
- Special Events
- 48" x 96" Co-Branded Banner with "YOUR LOGO" 36" x 96" on top with Huskies' partnership message 12" x 96" on bottom
sherman field
scoreboard
- Home to Men's Football & Women's Soccer
- Most visible landmark in the stadium
- 5' tall x 10' wide, Branding "YOUR COMPANY LOGO"
banners
- Line the field with "YOUR" advertising
- 3' tall x 9' wide banner, Branding "YOUR COMPANY LOGO"
media and print
twitter-over 9000 followers
facebook-over 14,000 Likes
Instagram-over 4500 followers
Live streaming
Michigan Tech's live streaming of events is considered one of the best in all of Division II.
- Tech hockey was the most watched online stream in the entire WCHA
- Nearly 10,000 viewers tuned into MTU-produced broadcasts in 2015-16
- Over 6k viewers alone watched hockey online streams
brand your business with a program ad
Michigan Tech Hockey Insider Game Program
- Sold at every home hockey game
- New issues produced every home series
- 1/8, 1/4, 1/2, and Full Page ads Available
ticket backs
athletics & fine arts center
- Brand "YOUR" company to potential customers who attend Hockey, Football, Volleyball, and Men's & Women's Basketball home games
- Reach potential customers who attend the Rosza Center of Performing Arts
game day promotions
Promotions and in-game contests add to the consumer experience at Michigan Tech events. Sponsored games are a key part of breaks in the action at all Tech home games.
7th man promotion
- 1000, 7th man company branded t-shirts given out during a Michigan Tech hockey Game
- Game Day Suite 1885, includes 25 tickets
- Sponsorship recognition during hockey series
- Special event recap video shared on michigantechhuskies.com & social media
- Special Edition of the Mel Pearson Show during campus Live Remote Radio Show
Nearly 20,000 spirit t-shirts have been distributed to Tech students over the past six years, providing sponsors with countless "walking billboards" around campus and beyond.
Serve contest
HOSPITALITY
Each Michigan Tech venue offers premium seating options for parties as small as 10 or as large as 98 guests. From suites in the John MacInnes Student Ice Arena to an entertainment area in the SDC Gym, Tech Athletics is equipped to host corporate outings, office outings, and private gatherings.
"FAN"demonium zone
allow your brand to stand out
- 10'x3' Banner above main entrance of LampLighters
- Table top signage
- Product placement within LampLighters
- Public Address recognition of "YOUR PARTNERSHIP"
capture the audience of 4 major sports-Over 75,000 fans 2015/16
Ice Hockey, Football, Men's & Women's Basketball
- Logo placement on the 50/50 Kiosk
- Sellers Aprons
- Generated customer receipt
- Public Address recognition of "YOUR PARTNERSHIP"
VIP Pavilion
SPONSORED BY: "YOUR COMPANY NAME"
- Advertise "YOUR BRAND" to a captive audience
- Exclusive signage at the VIP Pavilion
- Recognition at the main entrance of the Pavilion
KEVIN LUKE
Director of Advertising Sales
Office: 906.487.2988
Email: keluke@mtu.edu