“Since 1874, the Universal Postal Union has played a dynamic role in developing and sustaining the international postal sector.” - UN Secretary-General António Guterres
The UPU celebrated its 145th birthday in the room where 22 founding members signed the Treaty of Berne in 1874
Emphasizing the role of posts in local and global economies, the UPU awarded prizes to the winners and regional champions of its Integrated Index for Postal Development
The UPU Announced the winner of its 48th International Letter-Writing Competition for Young People
Publicized the UPU’s 145-year history of delivering development through a social media campaign titled, “145 years in 145 days”
Framed and hung posters celebrating World Post Day
Held a tree planting ceremony in the presence of the Berne diplomatic community
Unveiled an SDG wall celebrating the organization’s strong ties to the 2030 Agenda for Sustainable Development
Created a public service announcement titled, “One world. One postal network”
Handled the strategic communications for the third Extraordinary Congress in Geneva
Drafted key messages for speeches and media materials, including campaigns and factsheets
Throughout 2019, we used powerful storytelling to amplify the Universal Postal Union’s support for postal operators and the 2030 Agenda for Sustainable Development. Our content included, first person interviews, videos and factsheets.
Video interviews of UPU staff and senior staff of postal operators
Produced four editions of the Union Postale magazine with an average of 16,000 words per edition and a total of 60 articles
Launched the UPU Postal Development Report at the Press Briefing at the United Nations Office in Geneva.
Published numerous pamphlets, factsheets and other documents in support of communications. Launched publications in partnership with other teams at the Universal Postal Union.
Interviews and briefings were given to many of the world’s most influential media, including Associated Press, BBC, Bloomberg, Reuters, Financial Times, Zeit Online, SRF, Washington Post, the New York Times, and many others.
Four press briefings were held in 2019. We organized two high-profile press conferences at the third Extraordinary Congress in Geneva for the Director General of the Universal Postal Union and for Dr. Peter Navarro, the Assistant to the US President and Director of the Office of Trade and Manufacturing Policy.
Worked with the Indian Embassy to celebrate the birth of Mahatma Gandhi
Organized an event for the children of UPU staff
Held the UPU World CEO Forum in Amsterdam, Netherlands
Celebrated World Post Day with four high profile events on the same day
Supported the UPU Global Conference on Cross-Border cooperation in an E-commerce world in Xiamen
“The Universal Postal Union is the servant of multilateralism, we flourish because of it and the international law that enables us to provide a truly invaluable service.”
"Your brand is what other people say about you when you’re not in the room."
Working in close cooperation with the UPU’s Graphic Arts Unit, who provided the powerful visual content, we reinforced UPU’s brand using arresting designs.