Midterm Portfolio Hailey Eccher

3D Project

Describe

This piece of work was based off of my treatment we did in class, "Chernobyl". In the piece the character was running away from the explosion of Chernobyl. I focused on the main parts that I wanted to stick out, and wanted the piece to look layered with the use of 3D. I wanted the title to stick out the most, being the focal point of the piece, and then have the character stick out right behind the title, looking like they were running away from the explosion. I also wanted the explosion to pop out, because what explosion doesn't pop out at you.

Analyze

The 3D piece has a very dull color, except for certain objects, such as the explosion and the title. I believe that by it being very dull in color, it tells the story on how the events of Chernobyl were very dark and it gives off the negative mood about the event. The piece has nice layering that draws the eye through the photo.

Interpret

The purpose of this piece, was to be the opening of my treatment "Chernobyl", and to get the story across in one shot. It is suppose to let the audience looking at the piece know what the treatment will be about and give them an inside look of the overall treatment.

Evaluate

I believe that this 3D project piece was a success, because I used the composition of layering in my work, and really payed attention to how it would draw in the eye of an audience seeing it. With the use of layering the focal points really pop, and the story the piece is telling is told.

Portrait Assignment

Describe

This photo was taken for the portfolio assignment, which was to accomplish showing who a person is through a photo. I was showing Almaze's (Subject) personality through this, by the expression she had and by the way I took my photo. I took it at a slant to keep the line that her body was at, going throughout the whole photo, and it also shows that she is not a straight and narrow person, and that she is different from other people.

Analyze

This whole photo flows, it has specific lines that travel throughout the different layers. It has great use of layering, with the different backgrounds and colors they possess. It has good balance and symmetry, even though it is a little off. It isn't the typical portrait, but it still holds the simplicity that a portrait has.

Interpret

A portrait really can tell a story and it can show a lot about a person. I believe this photo encompasses that aspect of a portrait. It can tell the audience a lot about the subject and the picture it self, while still holding composition elements.

Evaluate

This picture is a success, because it shows the fundamentals of colors through the image, as well as showing contrast through the subject in the picture. It can also bring out emotion in the viewers, because of the bright sky and layers the picture possesses.

Logo Splash Page

Describe

This piece is my splash page about my house flipping business, and the purpose was to get your audience excited about your business, and it should tell the audience about your company, without having to say anything. The logo is centered in the middle of a house under construction which portrays a part of my business. My main logo has houses placed asymmetrically above and below the word "Flips" that can tell the audience looking at the photo, the name of the company and what we do.

Analyze

This picture shows strong lines and some rough edges to the lines which adds texture and feeling to the entire image. The entire logo is surrounded by a sharp strong line that adds a clean and simple look while the logo it self has a rougher and more of a texture to the lines of the house which encompasses our mission "from a house to a home" because no house is perfect but a home takes personality and a little bit of your own touch.

Interpret

I wanted the colors on my splash page to be very simple and contemporary, I didn't want colors to pop out. I think that the colors represent the business, because I want it to feel very contemporary and not crazy. Overall, the splash page really portrays my business idea and how I want viewers to see it.

Evaluate

I believe that this piece was a success because the logo expresses an appealing and simple look while including texture, balances, color, and contrast. It tells the meaning of the company and includes the mission statement just with a picture that was simple enough to express my feelings about the company "Flips".

Some of My Other Works This Semester

Peer Evaluation

Megan Durst Logo Project
Describe

In this picture it is showing the company "puppy love". It is a simple smart cute way to describe the company and get the point across about puppy love. What says "Puppy love" better than a puppy made up of heart.

Analyze

The logo relies all on the shape of the image. without the shapes in the image it is just a dog. The hearts and the classic red hearts that indicates love. In this picture all the color, shapes and placements are extremely important and she pulled it off.

Interpret

The authors intent was to make the viewer feel a loving way towards puppies and essentially sit there looking at the logo saying "Aww that's cute" and to become a little sympathetic towards the business because of the image.

Evaluate

I personally think that this logo was successful because when I look at the picture a thought of exactly what she was trying to express. One of the things we first learned about logos is that it should be simple and to the point and I think she did a very good job at keeping the logo simple and clean.

Lauren Feldman Double Exposure
Describe

This was a piece from the double exposure assignment, which the purpose was to express someones personality through the different layers used. Through this piece you are able to see the personality and likes of the subject she is using.

Analyze

In this image there are many different things going on but they all blend together very well. The double exposure is used in several different areas of the picture. It is used almost all in the right half of the image as well as some of upper right corner and also in her eyes. The soft layers and specific use of opacity allows us to see the whole image along with the double exposure in it.

Interpret

In the double exposure image you can tell a lot about the subject from the different layers used. For example we can see that she enjoy disney, marching band, and enjoys listening to "Panic! At the Disco".

Evaluate

I thought it was a successful piece, because it showed color, contrast, layering, and blending. I thought it was really cool how she put the picture of the band in the middle of the subjects eye. This image showed a good understand of photoshop and double exposure itself.

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