This month we went to the visual merchandising show in London. There were lots of retail brand elements and some really interesting ideas, that were very interactive....I was distracted by the giant couch. Like everyone else.
STYLES AND TRENDS IN THE MARKETPLACE
Bright colours along with minimalism, florals and stripes have been dominant in magazines, on instagram and in and around the Manchester market place.
RETAIL INSPIRATION G STAR -RAW
G STAR RAW - Had some really nice styling, really understanding that Mancunian consumer style. Also great use in tapping into the digital aspect. Packable lightweight jacket in a bag - something Nike have already tapped into.
A student night meant we had to refresh areas in DW sports. We had to make them more relevant , localise the looks and by doing this created more interest by tapping into our female consumer. Women's was up 10% ....We also tapped into Basketball in HOH to resonate with our male consumers