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National Orchestral Institute + Festival Promotional Toolkit THE CLARICE SMITH PERFORMING ARTS CENTER AT THE UNIVERSITY OF MARYLAND

summer 2021 festival

We encourage you to share this year's festival with your groups, friends, teachers family members and community via email or social media! Below are assets, including downloadable images and sample posts, for social media:

Festival Link: noi.umd.edu

Sample Facebook Post:

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@noifestival returns to the stage for the first time since COVID-19 upended life as we knew it! Join in-person at @TheClariceUMD or virtually for an unforgettable festival welcoming new Music Director @marin.alsop.conductor and featuring Beethoven's "Pastoral" Symphony, Rimsky-Korsakov’s "Scheherazade", Dvořák’s "New World Symphony" and works by Mazzoli, Price, Still and more. Experience this year's electrifying performances June 4–26!

Learn more + buy tickets → go.umd.edu/noifestival2021

Sample Tweet:

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NOI+F returns to the stage June 4–26! Join in-person @TheClariceUMD or virtually for an unforgettable festival with new Music Director @marinalsop featuring works by Beethoven, Rimsky-Korsakov, Dvořák, Mazzoli, Price, Still and more.

Details + tickets → go.umd.edu/noifestival2021

Sample Instagram Post:

Click to expand and download.

@noifestival returns to the stage for the first time since COVID-19 upended life as we knew it! Join in-person at @theclariceumd or virtually for an unforgettable festival welcoming new Music Director @marinalsop.conductor and featuring Beethoven's "Pastoral" Symphony, Rimsky-Korsakov’s "Scheherazade", Dvořák’s "New World Symphony" and works by Mazzoli, Price, Still and more. Experience this year's electrifying performances June 4–26! Learn more + buy tickets at link in bio.

Instagram Story Images:

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Key Hashtags

#NOIFestival #WeAreNOI2021 #TheClarice #ArtsForAll

ABOUT NOI+F

The National Orchestral Institute + Festival, a program of the University of Maryland’s Clarice Smith Performing Arts Center, trains aspiring orchestral musicians, composers, conductors and arts administrators from across the country in a month of dynamic music-making and professional exploration at The Clarice Smith Performing Arts Center. Musicians are chosen through a rigorous, cross-country audition process. Every year, these young artists present passionate and awe-inspiring performances of adventuresome repertoire both at The Clarice and in the College Park, Maryland community. In 2019, conductor David Alan Miller and the NOI+F Philharmonic received a Grammy nomination in the “Best Orchestral Performance” category for their Naxos recording “Ruggles, Stucky, Harbison.”

APPROVED PHOTOS

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REQUIRED PHOTO CREDITS

Row 1 • Left by Geoff Sheil; Center by David Andrews; Right by David Andrews.

Row 2 • Left by David Andrews; Right by Geoff Sheil.

OFFICIAL NOI+F LOGOS

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ADDITIONAL MEDIA

Explore NOI+F's extensive multimedia collection in our web hub.

MARIN ALSOP, NOI+F MUSIC DIRECTOR

ABOUT MARIN ALSOP

LONG BIO

One of the foremost conductors of our time, Marin Alsop represents a powerful and inspiring voice. Convinced that music has the power to change lives, she is internationally recognized for her innovative approach to programming and audience development, deep commitment to education and advocacy for music’s importance in the world. The first woman to serve as the head of a major orchestra in the United States, South America, Austria and Britain, she is, as The New York Times put it, not only “a formidable musician and a powerful communicator” but also “a conductor with a vision.”

The 2019-20 season marked Alsop’s first as Chief Conductor of the ORF Vienna Radio Symphony Orchestra, which she leads at Vienna’s Konzerthaus and Musikverein and on recordings, broadcasts and tours. As Chief Conductor and Curator of Chicago’s Ravinia Festival, she curates and conducts the Chicago Symphony Orchestra’s summer residencies, formalizing her long relationship with Ravinia, where she made her debut with the orchestra in 2002. Appointed in 2020 as the first Music Director of the National Orchestral Institute + Festival (NOI+F), a program of the University of Maryland’s Clarice Smith Performing Arts Center, she will lead a newly formed conductor academy and conduct multiple concerts each June with the NOI+F Philharmonic.

In collaboration with YouTube and Google Arts & Culture, Alsop spearheaded the “Global Ode to Joy” (GOTJ), a crowd-sourced video project to celebrate Beethoven’s 250th anniversary. Together with Germany’s official Beethoven anniversary campaign and the leading arts organizations of five continents, Alsop invited the global community to share the call for tolerance, unity and joy of the composer’s Ninth Symphony in videos tagged #GlobalOdeToJoy. The project culminated in December 2020, the month of Beethoven’s birth, with a grand video finale: a GOTJ highlight reel, set to a performance of the “Ode to Joy” anchored by the ORF Vienna Radio Symphony, the international Stay-at-Home Choir and Alsop herself.

This year, Alsop assumes the title of Music Director Laureate and OrchKids Founder of the Baltimore Symphony Orchestra. This concludes her outstanding 14-year tenure as Music Director, which has seen her lead the orchestra on its first European tour in 13 years, on multiple award-winning recordings and in more than two dozen world premieres, besides founding OrchKids, its successful music education program for the city’s most disadvantaged youth. In 2019, after seven years as Music Director, Alsop became Conductor of Honour of Brazil’s São Paulo Symphony Orchestra (OSESP), where she continues conducting major projects each season.

Alsop has longstanding relationships with the London Philharmonic and London Symphony Orchestras and regularly guest conducts such major international ensembles as The Cleveland Orchestra, Leipzig Gewandhaus Orchestra, La Scala Orchestra, Orchestra of the Age of Enlightenment, Budapest Festival Orchestra and Royal Concertgebouw Orchestra. In 2019-20 she returned to The Philadelphia Orchestra, Danish National Symphony and Orchestre de Paris, whose season she opened in September 2020.

Recognized with multiple Gramophone Awards, Alsop’s extensive discography includes recordings for Decca, Harmonia Mundi and Sony Classical, as well as acclaimed Naxos cycles of Brahms with the London Philharmonic, Dvořák with the Baltimore Symphony and Prokofiev with the São Paulo Symphony. Committed to new music, she was Music Director of California’s Cabrillo Festival of Contemporary Music for 25 years.

The first and only conductor to receive a MacArthur Fellowship, Alsop has also been honored with the World Economic Forum’s Crystal Award, and made history as the first female conductor of the BBC’s Last Night of the Proms. Amongst many other awards and academic positions, she serves as 2020 Artist-in-Residence at Vienna’s University of Music and Performing Arts, is Director of Graduate Conducting at the Johns Hopkins University’s Peabody Institute and holds Honorary Doctorates from Yale University and the Juilliard School. To promote and nurture the careers of her fellow female conductors, in 2002 she founded the Taki Concordia Conducting Fellowship, which was renamed in her honor as the Taki Alsop Conducting Fellowship in 2020.

SHORT BIO

A conductor of vision and distinction, Marin Alsop represents a powerful and inspiring voice. Convinced that music has the power to change lives, she is internationally recognized for her innovative approach to programming and audience development, her deep commitment to education and her advocacy for music’s importance in the world.

Alsop currently serves as Chief Conductor of the ORF Vienna Radio Symphony Orchestra, the first Music Director of the University of Maryland’s National Orchestral Institute + Festival (NOI+F) and Chief Conductor and Curator of Chicago’s Ravinia Festival, where she curates and conducts the Chicago Symphony Orchestra’s summer residencies. She is also Conductor of Honour of Brazil’s São Paulo Symphony Orchestra (OSESP) and assumes the title of Music Director Laureate and OrchKids Founder of the Baltimore Symphony Orchestra in 2021, after an outstanding 14-year tenure as its Music Director. As well as enjoying longstanding relationships with the London Philharmonic and London Symphony Orchestras, she regularly guest conducts such major international ensembles as the Orchestra of the Age of Enlightenment and the Cleveland, La Scala, Leipzig Gewandhaus and Royal Concertgebouw Orchestras. She was Music Director of California’s Cabrillo Festival of Contemporary Music for 25 years.

In collaboration with YouTube and Google Arts & Culture, Alsop is spearheading the “Global Ode to Joy” (GOTJ), a crowd-sourced video project to celebrate Beethoven’s 250th anniversary. Together with the world’s leading arts organizations, she invites the global community to share the call for tolerance, unity and joy of the composer’s Ninth Symphony in videos tagged #GlobalOdeToJoy. The project culminates in December 2020 with a grand video finale: a GOTJ highlight reel, set to a performance of the “Ode to Joy” anchored by the ORF Vienna Radio Symphony, the international Stay-at-Home Choir and Alsop herself.

The first and only conductor to receive a MacArthur Fellowship, Alsop has also been honored with the World Economic Forum’s Crystal Award. Recognized with multiple Gramophone Awards, her extensive discography includes recordings for Decca, Harmonia Mundi, Naxos and Sony Classical. To promote and nurture the careers of her fellow female conductors, in 2002 she founded the Taki Concordia Conducting Fellowship, which was recently renamed in her honor as the Taki Alsop Conducting Fellowship.

APPROVED PHOTOS

Click to expand and download.

REQUIRED PHOTO CREDITS

Row 1 • Left by Grant Leighton; Right by Adriane White.

Row 2 • Left by Platon; Top Right by Grant Leighton; Top Left by Adriane White.

Row 3 • Left by Theresa Wey; Right by Adriane White.

Row 4 • Left by Theresa Wey; Center by Grant Leighton; Right by Adriane White.

THE CLARICE SMITH PERFORMING ARTS CENTER

ABOUT THE CLARICE

The Clarice Smith Performing Arts Center is the thriving center for the performing arts at the University of Maryland. In the building are creative partners presenting arts that reflect our evolving cultural landscape, championing the creation of new work and engaging audiences in unique experiences – ultimately building the future of the arts. Located on a 17- acre site, The Clarice is one of the largest and best-equipped performing arts venues on any university campus. The building houses a performing arts library, lecture halls, seminar rooms, rehearsal spaces and sound-isolated practice rooms.

APPROVED PHOTOS

Click to expand and download.

REQUIRED PHOTO CREDITS

Row 1 • Left: Geoff Sheil; Right: Geoff Sheil.

Row 2 • David Andrews.

Photo by David Andrews

KEY links

NATIONAL ORCHESTRAL INSTITUTE + FESTIVAL

FB.COM/NOIFESTIVAL

@NOIFESTIVAL

NOI.UMD.EDU

Photo by David Andrews

MARIN ALSOP

FB.COM/MARIN.ALSOP.CONDUCTOR

@MARINALSOP.CONDUCTOR

@MARINALSOP

MARINALSOP.COM

Photo by Adriane White

THE CLARICE SMITH PERFORMING ARTS CENTER

FB.COM/THECLARICEUMD

@THECLARICEUMD

@THECLARICEUMD

VIMEO.COM/THECLARICE

Photo by David Andrews

key hashtags for social media

#NOIWelcomesMarin #NOIFestival #WeAreNOI2021 #TheClarice #KeepCreatingUMD #SaveOurStages

Marketing & Communications contacts

Marketing Inquiries

Rika Dixon White • rdw@umd.edu

Media Inquiries

Sarah Snyder • ssnyder3@umd.edu

Created By
National Orchestral Institute + Festival
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