REVISED PROCESS FLOW
- Icons and dropdowns are too small
- No incentive to scroll on home page
- Images are pixelated
- Color scheme is too bright / not pleasing to the eye
- Too many overwhelming options
- Unnecessary data visualization
- Search bar takes up whole width of page
- Search bar also covers navigation when open
- Really busy Footer
- No hover animations on home page
- Navigation does not have good contrast on hero image
- Confusing wording & way too much repetition
UX PSYCHOLOGY LAWS
- Fitt's Law: The amount of time it takes for a user to move their cursor/finger to a target area. Making the important links the obvious choice, allowing breathing room between choices, and grouping items together help communicate functionality.
- Miller's Law: The *magic* number 7 +/- 2, for the minimum and maximum amount of content to be displayed. Chunking items together, using hierarchy, and limiting the amount of "Call to Actions" are all great ways to convey organized information.
- Hick's Law: Keep it short and simple! The more options available to users, the longer it will take them to make a decision, so keeping things broken up into steps gives them smaller bites to "chew".
- Occam's Razor: Used when problem solving, to simply get rid of unnecessary elements that could make a design less efficient, "Simplicity is refreshing and shows care"
- Von Restorff Method: With multiple similar items, one item with a distinctive feature is going to be the easiest to remember creating the "isolation effect" by using color, size, placement, etc.
- Zeigarnick Effect: users will remember tasks that are incomplete more so than ones that are complete, like a cliffhanger at the end of a movie or tv show episode
individual cruise page
SHIP OVERVIEW TAB
using the ux theories
- I implemented Occam's Razor Principle by making a decision to remove the times in the itinerary and replacing them with the activities' icons, as well as simplifying and breaking up the ship's parameters to be easier to understand.
2. To incorporate Von Restorff's Method, I took advantage of the client's ask by highlighting the Suite room first to be the first room option that users see as they scroll down the summary portion.
3. In order to keep the users engaged and putting the Zeigarnik Effect into use, I made sure that both of my horizontal scrolling image sections were peeking in as previews on the sides. I also decided to include a button below the rooms section to tease that there are cruise activities to be viewed after my user testing.
Created with an image by Dannysee - "cruise ship travel"