Adobe SEO Newsletter Week of March 20, 2017

News and Insights from the Digital and Search Marketing Industries

Google site search is on the way out. Now what?

For those who aren't familiar, Google Site Search is like Google for your own site; it offers an internal search feature and Google will be sunsetting this product as of April 1, 2017. This was a widely adopted product and it's left brands scrambling for a replacement, but the good news is there are worthy replacements.

Adobe believes that while there alternatives to Google Site Search, one that was not mentioned in the article is Adobe Search and Promote, which offers a robust internal search offering complete with integrations into Adobe Experience Manager and the Marketing Cloud. Reach out to your consultant for more information.

Are technical and content audits still relevant?

Audits have been a staple of SEO campaigns for many years, and they've been effective at identifying gaps, but what if, as SEO has evolved, SEO audits have failed to keep pace? Enter "Hygiene Optimization". This is centered on the idea that successive small improvements will provide long-term improvement for the site.

Adobe SEO has always maintained that audits be conducted with modesty - that their intent not be to find the smoking gun, but to make a site least imperfect through small improvements. This directly aligns with the Japanese principle of "kaizen" which speaks to continuous improvement over time.

5 Important Audience Targeting Tips for Your SEO Campaign

t's one thing to get traffic to a site, but it's another thing entirely to attract an audience. There's a targeting aspect that needs to be taken into consideration to ensure the traffic coming to a site is qualified and engaged.

Adobe SEO believes in the transformative power targeted content can have for brands, and we have a tested process we use to identify those audiences and create a content strategy around them. If you would like to know more about creating a content strategy, reach out to your consultant.

How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday

You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them?

Created By
Matthew Young
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Created with images by kevin dooley - "Happy Bokeh Christmas Eve! Add your favorite Christmas Quotes!" • 377053 - "mac freelancer macintosh" • TeroVesalainen - "mindmap brainstorm idea" • DS-Foto - "darts target bull's eye" • Wokandapix - "keywords letters scrabble word"

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