Adobe SEO Newsletter Week of July 10, 2017

News and Insights from the Digital and Search Marketing Industries

The Ultimate Guide for an SEO-Friendly URL Structure

There's a right way and many very wrong ways to do URLs, and it's important that when you create new URLs, you don't go about it lightly. They should be logical, static and easy to read, future-proof and keyword rich.

Adobe SEO recommends that you be as deliberate as possible when creating new URLs, especially in redesigns and site migrations. It's critical that URLs are user-friendly and easily understood by search engines.

Five important updates to Google semantic search you might have missed

Semantic search has been an evolutionary shift in how not only search engines can provide more accurate search results pertinent to the intent and context of a query, but in how we think about keyword research and optimization efforts.

Adobe SEO believes that because search is always evolving, semantic search will grow to include many more useful features, like videos included in image results and expanded rich snippet applications like job listings, as this article points out. If you'd like to know more about semantic search and structured data's impact on the search results, contact your SEO consultant.

Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords

Long-tail keywords are coveted queries that specifically target the intent of a search. These keywords typically have low search volume, low competition, and often have high conversion rates due to their specificity, and it's good to include them as part of your keyword and content creation strategies.

Adobe SEO believes that with all the major changes to the algorithm, namely Rank Brain, it's more important than ever to target long-tail keywords and it places more of an emphasis on being topically relevant than optimizing for single keywords.

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag - Whiteboard Friday

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid.

Created By
Matthew Young
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Created with images by lisenyu2012 - "forest abstract geometry background triangle design" • Cubosh - "macro pixels url cliche" • wilhei - "font lead set book printing gutenberg letters" • Wokandapix - "keywords letters scrabble word" • Engin_Akyurt - "umbrella landscape red winter yellow wallpaper photography"

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