Adobe SEO Newsletter Week of July 31, 2017

News and Insights from the Digital and Search Marketing Industries

Designing content for the mobile-first index

Mobile will soon be the default mode for Google when it releases its mobile-first index in 2018. Mobile first has been the mantra for a few years now, and while having a mobile site, responsive or otherwise is a prerequisite, it's not going to make much of a difference to people and a mobile index if it doesn't offer a positive user experience.

Adobe SEO believes that mobile UX is an integral part of mobile SEO and there are thing you can do to make sure your site is primed for the mobile-first index era, making content accessible on smaller devices, e.g. adding a table of contents, filters, expandable sections and tabs.

How to optimize for user intent in search

Search engines have evolved from their primitive call-and-response models to something more intelligent. A search engine will still provide answers to questions, but over the years, they've sought to understand why someone would search in an effort to provide the most relevant results possible.

Adobe believes this is one of the most important concepts to understand when it comes to SEO. The spectrum of user intent will determine who you target, how you target them and with what content, in order to be relevant and provide the best information and pathways to conversion possible.

Mobile SEO: The 3 areas that really matter for SEO performance

The mobile-first index will make waves in how content is delivered and how brands optimize their sites to become more relevant in a new era of search. Sites will need to be contextually relevant, provide optimal speed and accessibility for content consumption, and pay close attention to user engagement signals.

Adobe SEO believes that not much of what mobile-first requires of sites is new - there's just more of an emphasis on these signals because Google has signaled that the mobile-first index is where the rubber meets the road. If you have any questions or concerns about your mobile readiness, reach out to your Adobe consultant.

Refurbishing Top Content - Whiteboard Friday

You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In today's Whiteboard Friday, Moz's resident SEO and Content Architect, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it.

Created By
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