Adobe SEO Newsletter Week of April 10, 2017

News and Insights from the Digital and Search Marketing Industries

Images: Your Easiest Page Speed Win

When people search, most of the time they're search for the information that fits their needs, irrespective of brand. A site can have the best, most accurate information for a query, but if the page loads slowly, users will look elsewhere. This is why page speed is so important, and one of the main culprits in dragging down load times is un-optimized images.

Adobe SEO believes that page speed is critical to providing a positive user experience on your site, and it's a factor that Google pays especially close attention to. Optimizing images is fairly simple - compress, resize and define dimensions. These are all adjustments that can be made to a page that can dramatically improve how fast a page loads.

How to Use Search Console for Quick SEO Wins

Google provides an excellent (and free) resource in its Search Console, where SEOs and webmasters alike can track performance and diagnose issues with a site. Google Search Console is also good for pointing out optimization opportunities as well, and there are some quick SEO wins anyone can apply using this tool.

Adobe SEO believes that Google Search Console is a must-have tool for anyone involved in optimizing a site. It gives visibility into critical SEO issues like crawl errors, internal linking, keyword performance and structured data validation. If you are not acquainted with Google Search Console, reach out to your consultant.

5 Outdated Content Marketing Strategies You Should Discard Right Now

Content marketing, like SEO, is an evolving practice that requires constant care and practice to stay ahead of the curve. Fall behind and it could leave your brand looking dated, and worse yet, leave your target audiences looking elsewhere.

Adobe SEO believes having a flexible content marketing strategy will help brands avoid common, dated pitfalls like creating overtly brand-centric content, under and over-optimizing content, and creating content without purpose. We believe the audience should be at the center of content marketing efforts and brands should take great care to ensure content is as resonant and meaningful as possible.

Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems - Whiteboard Friday

When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile.

Created By
Matthew Young
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Credits:

Created with images by Magdalena Roeseler - "untitled image" • markusspiske - "photography polaroid photo" • Photo-Mix - "digital marketing new technologies internet" • DariuszSankowski - "poland gold slope wall" • ManelTor - "Links"

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