In today's educational sector and digital society, the 2 worlds are equally important. Take the concept of one's self and the digital realm to create your digital profile. The goal of this course is to provide teachers and students with a foundation on how to build a digital presence and personal learning network in the platform Facebook.

Course requirements include access to a connected device and access to Facebook (updated browser support maybe needed). Participation is subject to your willingness. Access to class content is free provided you submit an assessment at the end. Each participant is required to post this link on their Facebook profile page to socialize the course.

The objectives of this course is to establish a digital identity on Facebook for learning, establish a network, create a network, learn advertising and a positive digital leadership position for teachers.

Lessons included are:

  1. Introduction to Personal Learning Networks
  2. About Facebook
  3. Outline your Facebook mission
  4. Create a professional Facebook page
  5. Create a following
  6. Create an ad
  7. Data collection & measurement
  8. Course Assessments

Lesson 1: What is a personal learning network?

Read: Article: What is a PLN?

Watch: Top Overlooked Personal Learning Networks

Action: Define your personal learning network today and how technology may change how it looks in the future. Review other definitions and add insights for discussion. Submit Here.

Lesson 2: About Facebook


  1. About Facebook
  2. Facebook's product overview
  3. Does/Don't about Facebook and Your responsibility: User Agreement
  4. Your privacy matters, how does Facebook use data: Privacy Policy
  5. Learning about ISTE standards

Watch: What is a Facebook page?

Action: Quiz

Lesson 3: Outline your Facebook Mission



Action: Create a mission statement

Lesson 4: Create a professional Facebook page


Action: Go to Facebook's create a page and follow the steps

Lesson 5: Create a following

Read: How schools can use Facebook to grow an online community

Action: Connect with your students and parents, look up names and connect with groups on your page

Lesson 6: Create a Facebook Ad

Watch: Facebook Advertising Fundamentals

Action: Log into your Facebook page and create an ad

Lesson 7: Data Collection and Management

Read: Facebook Ad Manager by Jon Loomer


Action: Take a quiz by Jon Loomer

Lesson 8: Self & course assessments


  • Self Review
  • Course Feedback
  • Write a 50-100 word "Reflection about this course" post/publish to your Facebook network.
  • Post this page to your Facebook profile to socialize

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