At BPG, our people are our greatest assets.
What's in a brand?
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. What are some of your fondest memories of BPG?
Our Welcome Kits were printed locally in Oakland by Everett Graphics.
Laser-printed proofs are on hand for the press manager to reference during the job.
Everett Graphics mixes all colors on-site in their ink lab. Pantone colors are mixed to a perfect richness and consistency--every time.
Production proofs are spot-checked against the color swatches to ensure the proper hue is being achieved with every print.
Early proofs have to be compared against the original artwork and then print presses have to be dialed in to produce the robust colors we were looking express.
Each box begins its life as a flat sheet of 18pt recycled "bending chip" craft paperboard.
BPG Marketing was on-site during the print run to ensure the job ran according to our expectations.
The Everett Graphics team works together to review the job specifications and dial in the press.
BPG Welcome Kits are printed on large offset printing presses. The press applies colors to laser-cut metal plates and "presses" those plates onto the paper stock running through it. Each plate press represents a single color on the box.
The press manager checks the richness of the grey.
Once final approval is given by BPG Marketing, the job is allowed to run through the press. The press can print 10,000 units in about 20 minutes.
Check out this video of the press printing the Welcome Kits.
The final quality check is complete. Now the boxes can move onto the die-cutting process.
The machine pictured here is a die-cutter. This machines use large wood and foam dies to cut the boxes to shape once they have been printed onto the flat sheet. The next step after cutting is gluing the boxes together.
This machine bends the paperboard, applies glue, and seals the printed flats into their final box shape.
Our finished order is stacked, counted, and boxed for delivery.
The entire print process with Everett Graphics is very waste-conscious. All leftover print scraps get baled and recycled.
Finished Welcome Kits sit waiting to be distributed.