VAPORMAX ITALY RECAP

MILAN WELCOMED THE VAPORMAX WITH A BANG! WE STARTED AT PARIS FASHION WEEK WITH PERSONALISED SEEDING MOMENTS TO THE CITY'S KEY PERSONALITIES -- GILDA AMBROSIO, MARIA VITTORIO REALE, ANNA DELLA RUSSO, AND NICOLO ROMANO.

SEEDING MOMENTS
NIKELAB ST18 INSTALLATION

NIKELAB ST18 TELLS THE STORY OF THE 'EXPERIMENTS IN STYLE'. TWO OF THE COSTUMES CREATED BY TALENTED STUDENTS AT CENTRAL ST MARTINS STAND AS THE FIGUREHEADS OF THIS GRAND PRODUCT RELEASE -- THEY CONCEPTUALLY AND BEAUTIFULLY EXPRESS THE INNOVATION, AND FREE-EXPRESSION OF VAPORMAX AND THE AIR REVOLUTION.

RETAIL PARTNERS

OUR RETAIL PARTNERS JOIN THE REVOLUTION BY POSTING GLOBAL VAPORMAX IMAGERY, IN ALL ITS GLORY.

MEDIA COVERAGE

THE VAPORMAX RELEASES WERE PICKED UP GREEDILY BY OUR COMMS PARTNERS -- BOTH LOCAL AND NATIONAL -- HITTING COVERAGE ACROSS LIFESTYLE, FASHION, TECH AND SPORTS MEDIA.

WELCOME TO THE VAPORMAX REVOLUTION!

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